Kith Women presents its Summer 2024 collection, featuring seasonal sets, all-new swimwear, and coordinating accessories designed in a refreshing cooler palette. This season’s campaign is elevated by the inclusion of iconic artist Lisa, whose dynamic presence and global influence perfectly align with Kith’s vision.
Lisa, also known as Lalisa Manobal, is a Thai rapper, singer, and dancer who has taken the world by storm as a member of the South Korean girl group Blackpink. Her solo debut in September 2021 with the single album “Lalisa” was a remarkable success, setting records for first-week album sales and becoming the most-viewed music video on YouTube by a solo artist within 24 hours.
In addition to her music career, Lisa is set to make her acting debut in 2025 in the HBO television series “The White Lotus.” Lisa’s influence is also underscored by her massive social media following, making her the most-followed K-pop artist on Instagram and the most-subscribed K-pop solo artist on YouTube.
Lisa’s collaboration with Kith Women for the Summer 2024 collection showcases her versatile style and global appeal. The collection, available this Friday at Kith shops and online, features pieces that reflect Lisa’s dynamic personality and fashion-forward sensibilities. From chic swimwear to stylish accessories, each item is designed to capture the essence of summer while providing comfort and elegance.
Designed with global travel in mind, this collection offers a variety of pieces including shirts, knitwear, swimwear, accessories, and footwear. The selection features lightweight fabrics such as silk, sheer linen, and satin, alongside more textured materials like crochet cotton yarn and French terry. The color scheme centers on cool, vibrant hues, balanced with timeless neutrals like black and off-white, with energetic pops of rich reds and greens.
The hallmark of Summer 2024 is its focus on effortless luxury through coordinated sets, bespoke swimwear, and an evolved dress lineup. Standout pieces include the Amilia II Guava Shirt and Ida II Guava Pants, a summer-themed set made from airy cupro silk with a custom guava print. The set can be accessorized with the matching Guava Printed Scarf. Another highlight is the Isla Palm Linen Shirt and Kavi Palm Linen Pant, a linen-silk blend set adorned with an all-over palm tree design and subtle Kith branding, perfect for vacation wardrobes.
This season introduces Kith Women’s first woven dress, the Myra Paisley Halter, along with three mini dresses – the Crochet Knit Anya, Cora Active, and Capri Tweed. The swimwear collection is refreshed with new silhouettes, featuring ombré monogram, solid, and paisley print designs.
To complete your summer look, Kith Women offers a range of seasonal accessories, including bags, headwear, scarves, and footwear. Discover unique pieces like the Kith Apple Pouch and custom Raffia totes, as well as matching headwear such as the Cassia Crochet Raffia Sun Hat and the Asha Tweed Bucket Hat. The collection also includes sarongs, scarves, and slides, perfect for sunny outdoor activities.
The Summer Classics program continues to offer seasonal favorites in lightweight fabrics and updated hues, featuring custom logos and designs. This includes elevated styles like the Elena II and Ora II Shirt, as well as casual sweatpants, shorts, graphic tees, and hoodies. Activewear returns with the Elle U-Neck Bra and Mica Active Short, designed to be form-fitting, supportive, and breathable for summer. The collection is rounded off with matching headwear and classic swimwear sets and one-pieces.
This collaboration is a perfect blend of contemporary design and cultural influence, offering something for every fashion enthusiast. The collection will be available on Friday, May 31st at 11 AM EST/CET on Kith.com, and the Kith app.
