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Kith’s Summer 2024 Campaign: John Leguizamo Takes Center Stage

Explore Kith's Summer 2024 Collection, Featuring a Star-Studded Campaign Lineup

May 13, 2024
in Ad Campaigns, Celebs, Menswear, Spring Summer 2024 Campaigns
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John Leguizamo
John Leguizamo poses for KITH

Fashion house Kith unveiled its Summer 2024 Collection that embodies refined summer elegance, offering pieces that fuse traditional craftsmanship with contemporary style. This season’s lineup highlights warm-weather knits, tailored sets, and a notable footwear collaboration with Clarks Originals, ensuring a comprehensive wardrobe ready for summertime engagements. The campaign is spearheaded by the charismatic John Leguizamo, showcasing a sense of confidence and style.

In a humorous turn of events, John Leguizamo playfully suggests that he could outperform the models currently featured on the Kith website. Eager to land his dream role as the face of Kith, Leguizamo leverages his network. He combines his signature comedic flair with a relaxed charm, crafting an unforgettable summer campaign. Joining Leguizamo in the campaign lineup are a host of recognizable faces, including Andrew Schulz, Jimmy Butler, Josh Hart, Ray Romano, Victor Cruz, and Ronnie Fieg. Each individual adds their unique flair and personality to the collection, further enhancing the dynamic and diverse representation of Kith’s summer offerings.

John Leguizamo
Courtesy of ©KITH
John Leguizamo
Courtesy of ©KITH

The collection draws inspiration from the essence of summer travels, incorporating Italian and Turkish fabrics, with exclusive motifs representing Kith’s flagship cities. New additions to the Kith color palette include hues such as Tranquility, Opulence, and Current, enriching the collection’s visual appeal with pastel tones. Key materials like cotton eyelet, vintage lace, and lightweight wool are crafted into garments designed for comfort and style in warmer climates.

Highlight pieces include the Talan Suit, a linen two-piece with meticulous detailing such as a detachable silk scarf, double pleats, and deliberate crease lines. The Keyon Short Sleeve Crochet Pullovers feature an intricate all-over print in Shea and Feld colorways, while the Textured Stitch Reid Gi, crafted from pick-stitch cotton dobby, showcases an exclusive print and textured play integral to the collection’s theme.

John Leguizamo
Courtesy of ©KITH
KITH
Courtesy of ©KITH

The launch also marks the debut of the &Kin collection, a range of elevated, non-branded essentials made from luxurious materials like pima cotton and vintage silk. Items such as the Vance Satin Bomber Jacket, Herringbone Linen Thompson Crossover Shirt, and Pleated Ari Trouser emphasize understated luxury with a focus on refined simplicity.

Complementing the apparel are updates to Kith Classics, including refreshed versions of staples like the Tilden Polo and Washed Denim Barrow Pant. Accessories are equally thoughtful, with Kith monogrammed leather crossbody bags, embroidered hats, and branded socks completing the collection.

KITH
Courtesy of ©KITH
KITH
Courtesy of ©KITH

For lifestyle and accessory enthusiasts, Kith reintroduces a partnership with Haydenshapes to offer three custom surfboards featuring unique prints from the collection. Headwear options, developed in collaboration with New Era and ‘47 Brand, include protective yet fashionable bucket, camper, and sun hats. The accessory line is rounded off with crochet raffia bags in various sizes and silhouettes, alongside branded sunglasses and seasonal scarves.

Footwear is highlighted by the latest 8th St by Ronnie Fieg for Clarks Originals release, introducing the Ridgevale and Brixham models. These updates to the traditional fisherman sandal incorporate premium materials like suede, nubuck, and textiles, emphasizing quality and innovation.

KITH
Courtesy of ©KITH

Kith Summer 2024 Collection is set to release on Friday, May 17th.

Tags: ad campaignscelebsmenswearss24Videos
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