Louis Vuitton has once again intertwined its luxury with the spirit of maritime adventure in its latest capsule collections, designed specifically for the 37th America’s Cup held in Barcelona. This prestigious sailing event is celebrated as the oldest trophy in international sport since 1851. Being the title partner, the brand organizes the Louis Vuitton Cup, the qualifying stages of the race.
The collections introduced by Louis Vuitton for this grand event are segregated into three distinctive themes: “Riding the Waves,” “A Day on the Deck,” and “Elegant Summer Evening.” Each theme captures unique elements of the nautical lifestyle, with the sophistication characteristic of Louis Vuitton. “Riding the Waves” features high-performance gear such as skipper windbreakers and water-repellent bags, designed to meet the demands of competitive sailing while maintaining a stylish aesthetic, with the items in this collection are crafted using advanced materials and techniques.
In contrast, “A Day on the Deck” revisits the leisure aspect of maritime activity, focusing on versatile daywear, nautical elegance with comfort. This part of the collection includes graphic short-sleeved shirts, swimwear, and the iconic LV Trainer sneakers, all with maritime signal flags. These pieces provide a look ideal for enjoying the atmosphere of Barcelona’s Port Vell during the sailing festivities.
As the sun sets over the Mediterranean, the “Elegant Summer Evening” theme offers sophisticated attire suitable for the glamorous social events associated with the America’s Cup. This evening wear line includes sleek long dresses and sharp men’s jackets, accented with luxurious details like leather and metal.
Available from July 18, 2024, these collections offer an exclusive opportunity for fans of both fashion and sailing to celebrate this historic event in style. See all the looks in the Gallery below:
