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Pharrell Williams Unveils Louis Vuitton’s Spring-Summer 2025

Exploring Humanity and Transformation Through Exquisite Detail and Global Inspiration

June 19, 2024
in Louis Vuitton, Paris Fashion Week, Spring Summer 2025 Menswear
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Courtesy of Louis Vuitton-Pharrell Williams Unveils Louis Vuitton’s Spring-Summer 2025

The Louis Vuitton Spring-Summer 2025 Men’s Collection, crafted by Pharrell Williams, titled “Le Monde Est À Vous” (The World Is Yours), zooms out to view our planet from a solar perspective. Williams reflects on how the international community comes together in Paris, illustrating the similarities that bind us across the globe. The collection showcases tonal silhouettes in a spectrum of skin tones, highlighting the relationship between the macro and micro views of humanity.

Courtesy of Louis Vuitton

Set against the panoramic backdrop of La Maison de l’UNESCO in Paris, the show is accompanied by the tones of “Triumphus Cosmos,” a composition by Pharrell Williams. The venue, constructed in 1958 to unite humanity in world peace through culture, symbolizes the convention of LVERS—a community at the heart of Louis Vuitton’s creative ecosystem. This global network embodies the core values of the Maison: discernment, savoir-faire, and travel as sources of vitality and connection to shared humanity.

Courtesy of Louis Vuitton

The show opens with a cinematic prelude directed by the creative collective Air Afrique, who also collaborated on the graphics and patterns for the collection. Filmed at La Maison de l’UNESCO, the prelude imagines future diplomats as children, attending a lecture by art critic Simon Njami. Themes of unity in diversity and the world of tomorrow are central, expressing an inter-generational message. Air Afrique’s involvement underscores the collection’s dedication to the expansion of Afro-diasporic arts and knowledge.

Courtesy of Louis Vuitton

The silhouettes in the collection are inspired by archetypal travelers. Elements of aviation dress, such as cropped tailored jackets and bombers, are paired with slender double-breasted coats and suits. Tracksuits and workwear are refined for comfort, while sportswear takes on sophisticated interpretations. The collection also pays homage to football, the world’s most unifying game, through technical and functional expressions. Every garment is crafted with exquisite detail, from superfine woven fabrics to intricate embroideries and buttons.

The palette and textures of the collection reflect a solar view of humanity, with a focus on the nuances of skin tones. From a distance, silhouettes appear muted and monotone, but up close, intricate details reveal themselves. Patterns and Monograms are infused with skin-like qualities, and accessories mimic the tactility of skin.

Courtesy of Louis Vuitton

Pharrell Williams’ collaboration with Air Afrique extends to logos and patterns, enriching the collection with a cultural and artistic exchange. The collection features a variety of travel-inspired logos and tartan patterns. Detailed accessories, such as buttons encrusted with miniature world maps and embroidered sportswear, add layers of complexity. The collection also debuts a new line of Soft Leather Goods, reimagining iconic bags in luxurious leather. The show, with its emphasis on unity, transformation, and detailed craftsmanship, offers a compelling vision of fashion.

View the collection in the Gallery below:

View Gallery 101 images

 

 

Tags: FashionFashion NewsLouis VuittonmenswearPFW
Anastasija Pavic

Anastasija Pavic

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