On Running, the innovative Swiss shoe brand, has announced a significant partnership with none other than actress Zendaya, marking her first brand collaboration since her acclaimed role in the film “Challengers.” The union between Zendaya and On Running is seen as a perfect fit, especially considering her recent portrayal as a professional tennis player in the MGM film.
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Zendaya expressed her enthusiasm about the collaboration, noting her longstanding admiration for the brand. “It’s no secret that I’ve been a big fan of On for a long time,” she stated. “I’m always wearing them on set, or when I’m traveling, rehearsing, or running around with my dog. So, it’s a full-circle moment to make this partnership official.”
The announcement was made on Thursday morning, accompanied by a series of campaign photos and videos starring Zendaya and directed by C Prinz. The campaign, titled “Dream Together,” aims to spark a conversation about the unifying power of movement. The promotional materials showcase Zendaya in On Running’s latest Cloudrunner 2 sneakers.
The campaign video features a compelling scene with Zendaya sitting on the bleachers of a track field before the lights suddenly illuminate a group of individuals clad in On sportswear. As they move synchronously, Zendaya motivates them with the phrases: “move, learn, dream, win, lose, fail. Dream, together.”
Zendaya reflected on the significance of communal support in her career, stating, “I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day.” She emphasized that the themes of collaboration and inclusiveness are deeply embedded in the campaign they have created.
David Allemann, cofounder of On Running, also shared his thoughts on this new partnership: “We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big,” he remarked. “We can’t think of a better partner to help us grow, evolve, and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”
This partnership is not only a strategic alignment for On Running to enhance its global presence but also a testament to Zendaya’s growing influence in industries beyond entertainment. Through this collaboration, On Running and Zendaya are set to inspire and unite people across the globe, emphasizing the power of movement and shared aspirations.
Never mind who else is wearing these shoes, I just want another pair from my local shop. I don’t know who this woman is and I don’t care . Just produce and deliver the shoes!
I don’t know who this woman is, and I don’t care. Just produce shoes and deliver them to my local shoe shop. I have bought a number of pairs without knowing anything about this person and am frustrated that I can’t get a new pair and will have to find another shoe that will be of lesser comfort and quality while you fiddle around with your brand image.