adidas unveiled an exclusive collection for the theatrical release of Marvel Studios’ “Deadpool & Wolverine,” in U.S. theaters on July 26. This collection features a combination of adidas Originals and performance footwear and apparel, inspired by the third film in the iconic franchise starring Ryan Reynolds and Hugh Jackman. Fans of both Marvel and adidas are in for a treat, as this collection is the first Deadpool-inspired offering from adidas, combining elements from the anti-hero and Wolverine into fashion pieces.
The adidas | Marvel Studios’ Deadpool & Wolverine collection is a mix of adidas Originals and performance products, featuring two themed Rivalry Low shoes, an adizero Electric cleat, graphic tees, and an adidas Originals silhouette worn in the film, which will be unveiled on July 26. The collection captures the characters with color blocking and distinct detailing that follow Deadpool and Wolverine’s iconic looks.
One of the standout features of this collection is the playful and humorous design elements that reflect Deadpool’s personality. The Rivalry Low and adizero Electric cleat include tongue-in-cheek jokes on sock liners, censored language characters, and storage pouches, nodding to Deadpool’s excessive use of pouches on his costume. The Wolverine-inspired Rivalry Low shoes are equally fun, featuring color blocking that pays tribute to Wolverine’s classic yellow Super Hero suit. This look makes its in-film debut in the movie.
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Shane Jochum, senior director NAM strategic partnerships at adidas, expressed his excitement about the collaboration: “Bringing together these iconic franchises with Marvel Studios’ ‘Deadpool & Wolverine’ has been an exciting collaborative journey. Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
By combining the worlds of Deadpool and Wolverine, adidas has created a collection that celebrates the rich history and cultural impact of these characters. The collection continues adidas’ long-standing relationship with Marvel, which has previously produced other successful collections and costuming, such as “Black Panther: Wakanda Forever.”
The adidas | Marvel Studios’ Deadpool & Wolverine collection will be available to purchase in select markets from August 1 via the adidas app, online, in stores, and selected retailers. Take a closer look at the collection in the Gallery below:
