Adidas has recently unveiled a special new addition to its footwear lineup, the VeloStan Smith, which gives the iconic sneaker style cycling functionality. This launch reinterprets the Stan Smith sneaker with an eye towards urban cycling, incorporating features such as a two-bolt SPD-cleat system for efficient clipless pedal use and a nylon sole plate for enhanced rigidity while cycling. Despite these technical enhancements, the shoe maintains its stylish silhouette and comfort.
The VeloStan Smith retains many of the aesthetic elements that have made the original Stan Smith a staple in fashion and cultural realms. The upper is crafted from soft, full-grain leather while the signature design touches like the green foam heel and perforated three stripes are preserved. Notably, the tongue of the shoe features a golden embossed portrait of Stan Smith alongside his racing bike, a unique element that distinguishes this version from its predecessors.
SNEAKER
Kerryn Foster, Head of Specialist Sports at Adidas, emphasizes the thoughtfulness behind this design. The aim was to create a shoe that not only meets the practical demands of urban cycling but also stands out stylistically. This latest iteration continues over five decades of innovation associated with the Stan Smith brand, now tailored for cycling enthusiasts.
Stan Smith himself has expressed excitement about the evolution of the shoe that bears his name, especially with its new orientation towards cycling. Since its debut in 1978, the Stan Smith sneaker has transcended its origins as a tennis shoe to become a symbol of broader sporting and cultural movements. With the VeloStan Smith, Adidas hopes to inspire a new generation of cyclists, encouraging exploration and community engagement through a stylish, functional sneaker.
The VeloStan Smith joins the Velosamba in Adidas’s line of cycling-specific sneakers, demonstrating the company’s commitment to expanding its offerings in the cycling sector. Available from July 1st, the shoe is priced at €140 and can be purchased through select retail outlets and on adidas.com/cycling. Take a closer look at the Adidas VeloStan Smith Shoe in the Gallery below:
