Louis Vuitton has named global music superstar and style icon, Lisa, as its newest House Ambassador. Known for her authenticity and trend-setting influence, Lisa’s partnership with the fashion house is set to enhance Louis Vuitton’s image and outreach to a diverse audience.
Lisa recently attended the Louis Vuitton Women’s FW24 show in Paris, where her bold sartorial choices mirrored the strong womenswear vision of Nicolas Ghesquière, the brand’s Artistic Director of Women’s Collections. Ghesquière’s designs, which emphasize individuality and empowerment, align with Lisa’s fashion sensibilities, making her a fitting ambassador for the iconic label.
Since her debut with the K-pop band BLACKPINK in 2016, Lisa, born Lalisa Manobal, has been instrumental in reshaping the global music industry. BLACKPINK’s rapid ascent to fame, marked by numerous accolades and chart-topping hits, has fueled the global appetite for K-pop. Lisa’s solo ventures further highlight her versatility and dedication, establishing her as a formidable force in the entertainment industry.
This announcement coincides with the release of Lisa’s new single, “Rockstar,” which has seen tremendous success. The song and its official video have topped several charts, including #1 on Billboard’s Global Ex. US Chart, #1 on YouTube Global Weekly Chart, #4 on Billboard Global 200, and a Top 10 debut on Spotify Global Daily Chart at #8. “Rockstar” is Lisa’s first single under her new partnership with LLOUD Co. and RCA Records, marking a new chapter in her music career.
Lisa’s influence extends beyond music. She is set to make her major on-screen debut in the upcoming season of the HBO Original series The White Lotus, filmed in her native Thailand. Additionally, she has been honored with the Wattanakunathorn Award by the Thailand Cultural Centre for her efforts in promoting Thai culture globally.
Nicolas Ghesquière expressed his enthusiasm for the new partnership, stating, “I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.” This collaboration signifies a melding of shared values in creativity, promising an exciting future for both Lisa and Louis Vuitton.
