adidas Originals continues its creative partnership with Edison Chen, presenting the CLOT August Collection. This collaboration introduces the first global apparel range under the CLOT banner. With a focus on exploration and escapism, Edison Chen’s vision is about fostering a lifestyle that intertwines sport, music, and cultural heritage, offering a fresh perspective on what it means to live boldly and creatively.
SPORTSWEAR
In this latest campaign, Edison Chen brings together celebrated figures from various fields. Spanish football stars Vicky Lopez and Mapi Leon, alongside Latin music sensation Tino El Pingüino, lend their voices to this collection. The campaign invites audiences to step into the lives of these influencers, experiencing the creativity that defines their daily realities.
At the heart of the CLOT August Collection is the reimagined CLOT Gazelle. The sneaker is adorned in linen khaki and blue, features premium nubuck details and a jute upper that harks back to traditional Espadrille-making techniques. The espadrille sole, coupled with blue stripes, makes it a standout piece in the collection.
Chen’s extensive travels throughout Europe heavily influenced the design of the CLOT Gazelle. The stitching techniques, cotton tape, and intricate beading are all inspired by classic Espadrille artisans. The construction of the shoe, particularly the custom-engineered midsole, highlights the innovative process behind its creation.
The CLOT August Collection’s apparel line is designed with the lavish resort lifestyles of Sardinia in mind, featuring four key silhouettes: a crochet zip jacket, crochet short, crochet polo, and rib tee. The mesh stitch throughout the collection is combined with the jacquard engineered 3-stripes motif and embroidered patches. The CLOT August Collection reinterprets classic designs like the Superstar track jacket, incorporating unexpected patterns, colors, and materials.
The CLOT August Collection by Edison Chen is available on the CONFIRMED app from August 20th, with the CLOT Gazelle following on August 23rd. Take a closer look at the collection campaign in the Gallery below:
damn! Is that Dev Patel for Adidas Edison Chen????