Burberry revealed it’s Winter 2024 collection, designed by Chief Creative Officer Daniel Lee, continuing the poetic exploration of the British Isles and the heritage of the brand. Captured in the breathtaking landscapes of the Lake District, the collection draws inspiration from the natural beauty and the people of the UK and Ireland. These elements are not just reflected in the settings of the campaign but inspire the fabric, construction, and detailing of each piece. From Donegal’s rich textiles to Lochcarron’s craft techniques, Burberry’s new line pays homage to regional centuries-old traditions.
Burberry’s iconic trench coat undergoes a transformation this season, reimagined in luxurious moleskin, wool, and leather. These trenches are designed not just for style but for the elements, offering the warmth and protection that the British climate demands. The collection’s outerwear also features multilayered field jackets and duffle coats lined with sumptuous shearling. Daniel Lee’s vision for this season brings a contemporary edge to classic silhouettes.
Burberry Winter 2024 places an emphasis on tailoring, with a nod to the refined craftsmanship of Savile Row. Kilts are crafted from the brand’s signature Burberry Check wool. The suits are soft and relaxed, echoing the easy elegance that defines British style. Cowl-neck sweaters made from lightweight gauze wool add a touch of luxury.
The accessory line in this collection is characterized by softly structured bags that mirror the fluidity and ease found in the clothing. The Tent bag, inspired by Burberry’s Equestrian Knight Design, captures the brand’s historic ties to equestrianism while the Rocking Horse and Knight bags make a return. Footwear is designed with the outdoors in mind; the Stomp boot features a shower-proof rubber sole for practicality, while the updated Saddle shoe in soft calf leather incorporates equestrian details.
Color plays a pivotal role in Burberry’s Winter 2024 narrative, with a palette inspired by the earthy tones of the British landscape. Deep browns and greens, alongside classic beiges and custard cream shades, evoke a sense of warmth and comfort. The thoughtful selection of hues connects the collection back to the landscapes of the Lake District, underscoring Daniel Lee’s vision of grounding fashion in the real world.
The campaign features a diverse cast, including familiar faces like Agyness Deyn and Lila Moss, as well as emerging talents. Daniel Lee describes the collection as inspired by the characters who wear Burberry and the landscapes integral to the brand’s heritage. Take a closer look at the Burberry Winter 2024 Collection in the Gallery below:
