Charli XCX has teamed up with SKIMS for their latest campaign, shot by photographer Petra Collins. This campaign perfectly follows the aesthetic of Charli’s latest album named “Brat,” which has been celebrated for its bold and rebellious spirit and gained massive popularity over the summer. The visuals are a blend of nostalgic Y2K influences and contemporary fashion, capturing Charli in a series of sultry, edgy looks that reflect both the pop star’s style and SKIMS’ focus on modern, body-positive shapewear.
Petra Collins, known for her dreamy and slightly surreal photography style, brings an artistic touch to the campaign. Her direction emphasizes Charli’s persona as a modern pop icon, blending soft lighting with vibrant colors to create a series that stands out from typical fashion campaigns.
The collaboration between Charli XCX and SKIMS is particularly noteworthy because it brings together music and fashion in a way that feels organic and authentic. Charli’s persona as a trendsetter in both the music and fashion industries makes her a fitting ambassador for SKIMS. The campaign promotes the brand’s latest collection but also Charli’s status as a cultural influencer who blends her pioneering artistic vision with commercial endeavors.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli XCX. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond” stated Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS, “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
Charli XCX is seen sporting pieces from the Cotton Rib and Cotton Fleece collections, including the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie, and Cotton Rib Bikini. These styles offer a sporty vibe, crafted from the soft, comfortable cotton fabrics that SKIMS is known for. The designs combines elevated aesthetics with the cozy, familiar feel that SKIMS customers love, for both lounging and everyday wear.
She has to be a really careful I think like the moment that she is in is amazing for music and for her career and the fact that we have star like this already leaned towards over exposure and she can burn out on a year I know the scene I want to get all this necessary does Charli really need this
what else is charli to do ? cmon now
say NO to making some money haha, i don’t think so
she is the moment go Charli