Chloé has unveiled its highly anticipated Winter 2024 campaign, marking the first runway collection under the creative direction of Chemena Kamali. Captured through the lens of renowned photographer David Sims, the campaign exudes an intense, cinematic intimacy that brings the Chloé woman to life. Kamali, in her own words, sought to “capture a cinematic intimacy” with these images, placing the Chloé woman at the center, her aura, direct gaze, and personality drawing viewers into what she describes as an “eternal Chloé moment.” The result is a series of portraits that not only showcase the new collection but also reinforce the confidence synonymous with the Chloé brand.
Kamali’s debut collection for the Maison blends the brand’s signature flou, lace, capes, and tailoring with modern elements like denim, all highlighted by bold accessories that make a statement. Each piece in the collection embodies the essence of the Chloé woman: eternally authentic, self-assured, and effortlessly chic. The choice of David Sims as the photographer ensures that the campaign’s visual narrative is both powerful and evocative.
Models Kaia Gerber, Rianne Van Rompaey, Yar Aguer, Rosalieke Fuchs, and Diane Chiu were selected to represent the Chloé woman in this campaign, each bringing their unique interpretation of the brand’s ethos. The creative direction by Kamali is further supported by an exceptional team, including art direction by Petronio Associates, hair by Gary Gill, makeup by Karin Westerlund, and set design by Giovanna Martial. Together, they have crafted a campaign that not only highlights the new collection but also cements Kamali’s role as a visionary leader for the brand. Her ability to draw from Chloé’s rich heritage while infusing it with contemporary relevance is evident in every aspect of the campaign.
This collection is an example of the enduring appeal of the Chloé woman, who remains at the forefront of fashion while staying true to her free-spirited femininity. Kamali’s debut is a powerful reminder of the brand’s commitment to luxury ready-to-wear that is both timeless and relevant. As Chloé moves forward, it does so with a renewed sense of purpose, guided by Kamali’s fresh perspective and dedication to the brand’s iconic identity. Set to launch on August 30th, 2024, the Chloé Winter 2024 Collection will be available in Chloé boutiques and online.
guys its not just Kaia….