In a bold move reflecting the brand’s commitment to capturing the global market, Versace appointed Ningning, a prominent member of the K-pop group aespa, as their brand ambassador in February this year. The Italian luxury fashion house, known for its opulent designs, chose Ningning to represent their latest creation, the Kleio bag. This collaboration not only highlights Ningning’s rising influence in the fashion world but also solidifies Versace’s strategy to connect with a younger, more diverse audience.
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The Kleio bag, a new addition to Versace’s Medusa ’95 family, finds its true strength of expression through this collaboration. Designed with a sense of effortless style, the Kleio bag features a pillow-like shape crafted from butter-soft nappa plongé leather, which promises to become even softer with wear. The leather contrasts with the strong metal Medusa ’95 clasp, creating a balance of softness and strength that defines the Versace aesthetic. This combination of materials gives the bag its distinctive energy, encapsulating the iconic style that the brand is known for. With its sleek lines, elegant hardware, and color options, the Kleio bag is set to become a must-have item. A linked metal chain allows the Kleio to be worn as both a shoulder bag and a crossbody, making it adaptable for various occasions. The Kleio name itself draws from Classical mythology, named after one of the nine muses who were inspirational goddesses of literature, science, and the arts.
Directed by Song Taejong and styled by Lee Woo Min, the campaign emphasizes the synergy between Ningning’s personal style and Versace’s luxury vision. The choice of Ningning as the face of this campaign highlights Versace’s intention to resonate with audience that values both luxury and individuality. Her effortless cool and the way she embodies the spirit of the Kleio bag underline the timeless appeal of Versace’s designs.
By choosing Ningning as the ambassador, Versace taps into the loyal fanbase of K-pop, further cementing its presence in the Asian market. This partnership is a cultural exchange that celebrates the merging of Eastern and Western fashion sensibilities. Ningning’s partnership with Versace for the Kleio bag campaign is a perfect example of how the fashion industry is evolving to embrace different cultures and artistic expressions.
Kleio Bag and Ningning can it get better than this??
That is a very interesting name choice for Versace Kleio bag?? There is a brand in india name KLEIO and their core is bags… just go and look up for it is everywhere.
as original as that celebrity haha
This is very random, I just did a simple search that Kleio bag brand is absolutely everywhere. This is like VERSACE making a bag called BERSHKA. Lol or Hermes