Fashion house Acne Studios unveiled its Fall Winter 2024 campaign, featuring Willow Smith, presenting a vibrant fusion of fashion and cultural influence. Captured by fashion photographer Jordan Hemingway, the campaign reflects the futuristic and mechanical undertones that were central to Acne Studios’ FW24 runway show. The portraits of Willow Smith, known for her unique artistic vision, bring a deep resonance to the collection’s aesthetic. Her presence in the campaign enhances the visual impact and also aligns with the collection’s themes of individuality and empowerment.
Willow’s collaboration with Acne Studios taps into the subcultural elements of leather and denim, which are the foundation of the FW24 collection. The strong feminine silhouettes emphasize structure and form, giving a fresh, assertive edge to classic wardrobe staples. The collection’s standout pieces, like the leather jackets and tailored denim, are styled with bold accessories, such as the Multipocket tool bag and the reimagined Bowlina bowling bag. These accessories, with their crinkled textures and metallic accents, underscore the collection’s balance of functionality and edgy aesthetics.
This partnership between Willow and Acne Studios feels like a natural extension of her personal style. Having attended the FW24 show in Paris and regularly incorporating the brand into her wardrobe, Willow’s genuine connection to the brand is evident. Her appearance at the LA premiere of Bad Boys: Ride or Die in a look from the collection further reinforces this bond. Now, with the release of her sixth studio album, Empathogen, her involvement in the campaign amplifies the collection’s influence in both fashion and music.
Willow’s ability to embody strength and individuality made her an ideal fit for this campaign. Jonny Johansson, Creative Director at Acne Studios, highlights her authenticity and nonconformity as core values that align with the brand’s ethos. Johansson’s admiration for Willow’s creative style reflects the brand’s ongoing commitment to elevating unique voices through fashion.
The campaign also introduces a significant collaboration between Acne Studios and Spotify, set to launch in Fall 2024. This partnership will focus on celebrating and amplifying multi-dimensional creativity, with Willow Smith as the first artist involved. The Acne Studios x Spotify partnership will offer real-life experiences for superfans and artists alike, blending the boundaries between fashion, music, and digital platforms.
willow is stunning!!!