• Latest
adidas and Texas Tech Reveal New Uniforms With Patrick Mahomes

adidas and Texas Tech Reveal New Uniforms With Patrick Mahomes

October 15, 2024
Giorgio Armani

Giorgio Armani Dies at 91 in Milan

September 4, 2025
Patrick Mahomes

Patrick Mahomes Joins Hublot as Global Ambassador

September 4, 2025
Pucci Unveils Passepartout FW25 Campaign with Naomi Campbell

Pucci Unveils Passepartout FW25 Campaign with Naomi Campbell

September 4, 2025
forte_forte Presents Winter 2025 Collection “Sogni”

forte_forte Presents Winter 2025 Collection “Sogni”

September 4, 2025
Britt Lower Stars in Theory Fall 2025 Campaign “Made by NYC”

Britt Lower Stars in Theory Fall 2025 Campaign “Made by NYC”

September 4, 2025
Fashion Awards 2025

British Fashion Council Announces Fashion Awards 2025 Nominees

September 4, 2025
Geometry in Motion: Dieffebi’s OBA Collection

Geometry in Motion: Dieffebi’s OBA Collection

September 4, 2025
Dior Welcomes Mikey Madison as Ambassador

Dior Welcomes Mikey Madison as Ambassador

September 4, 2025
Lone Star by Schiaparelli Shows Parisian Craft and American Edge

Lone Star by Schiaparelli Shows Parisian Craft and American Edge

September 4, 2025
LeBron XXIII

Forever King: Nike Introduces the LeBron XXIII Signature Line

September 4, 2025
KidSuper Explores New Dimensions with FW25 Collection

KidSuper Explores New Dimensions with FW25 Collection

September 4, 2025
Awol Erizku: The Artist as Disruptor

Awol Erizku: The Artist as Disruptor

September 3, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

adidas and Texas Tech Reveal New Uniforms With Patrick Mahomes

adidas and Texas Tech celebrate a groundbreaking athlete-brand collaboration ahead of Nov. 9 game.

October 15, 2024
in adidas, Sportswear
0
Share on FacebookShare on Twitter
© adidas

adidas and Patrick Mahomes have unveiled a new Texas Tech University football uniform that features Mahomes’ signature “Gladiator” logo. This marks a historic moment in sports branding, as Mahomes becomes one of the few athletes to have his personal logo displayed on official team apparel, further cementing his legacy both on and off the field.

SPORTSWEAR

The Mahomes Strategy uniform boasts a sleek Dark Grey tackle twill base with printed metallic films and bold Power Red accents. Inspired by the sharp angles and 45-degree bevels found across Texas Tech’s campus, the uniform integrates Mahomes’ distinctive Gladiator iconography, creating a visually striking design. Galvanized finishes on the helmet, logos, and numbers add to the bold look, and the uniform will make its on-field debut during Texas Tech’s home game against Colorado on November 9, 2024.

© adidas

Reflecting on the collaboration, Mahomes, a proud Texas Tech alumnus, said, “Seeing my logo on the Texas Tech uniform, representing the team I gave my all to, is one of the most significant off-field moments of my career. I’m grateful to adidas for this opportunity.”

This reveal adds another chapter to the long-standing partnership between Mahomes and adidas, which began when Mahomes famously supported Texas Tech basketball in 2019 by covering a competitor’s logo with a handwritten adidas symbol. The Mahomes Strategy uniform is the latest product of their continued partnership, and it highlights adidas’ commitment to innovative athlete collaborations in collegiate sports.

As part of the Texas Tech x Patrick Mahomes collection, fans can also get their hands on additional gear featuring Mahomes’ Gladiator logo, including a Dark Grey quarter-zip, a fleece hoodie, and a new colorway of the Ultraboost 5X. These items are now available for purchase through adidas.com, local retailers, and select online platforms.

© adidas

Kirby Hocutt, Texas Tech’s Director of Athletics, expressed pride in the new uniform, stating, “Being the first collegiate adidas partner to showcase an athlete partner’s logo is a huge milestone for us, and who better to represent that than Patrick Mahomes? His influence on and off the field makes this collaboration a perfect fit, and we’re excited to see the uniform come to life on November 9.”

The partnership with Texas Tech is part of a broader initiative by adidas and Mahomes to push the boundaries of athlete branding, as seen in previous collaborations, including Mahomes’ signature shoes and NIL endeavors. With the new uniform release and the inclusion of student-athletes in “Team Mahomes,” adidas continues to elevate Mahomes’ impact in collegiate sports.

Fans can gear up for the unveiling of the Mahomes Strategy uniform as it takes center stage in Texas Tech’s football season, all while sporting Mahomes-branded apparel that solidifies the connection between the star quarterback and his alma mater.

View Gallery 12 images
Tags: Patrick Mahomes
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

Related Posts

Kendall Jenner and ALO Showcase a New Green Olive Colorway
Ad Campaigns

Kendall Jenner and ALO Showcase a New Green Olive Colorway

September 3, 2025
Albino & Preto Teams Up with Oakley for Jiu-Jitsu Capsule
Ad Campaigns

Albino & Preto Teams Up with Oakley for Jiu-Jitsu Capsule

September 1, 2025
adidas Superstar Gets a Bikini Bottom Makeover with Patrick Star
adidas

adidas Superstar Gets a Bikini Bottom Makeover with Patrick Star

August 29, 2025
Usain Bolt and PUMA Unite at Notting Hill Carnival 2025
Capsule Collections

Usain Bolt and PUMA Unite at Notting Hill Carnival 2025

August 28, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.