Adidas Originals brings together two global icons—Bad Bunny and Lionel Messi—for their first collaborative collection, set to release on October 26. This unique partnership celebrates the intersection of music and sport, drawing inspiration from the individual legacies of both stars and their shared connection with Adidas.
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The collection introduces reimagined versions of two iconic Adidas silhouettes: the F50 cleat and the Gazelle. The F50, a soccer boot that has defined Messi’s career, takes on a fresh look with gold details referencing his achievements and the number 10 jersey. Meanwhile, the Gazelle, beloved by Bad Bunny, evolves from a gym shoe to a cultural symbol, offering new designs exclusive to North and South America. Each model bears the signatures of both Messi and Bad Bunny, blending the worlds of sport, music, and fashion.
Reflecting their admiration for each other, the stars emphasized their mutual respect throughout the collaboration. “Messi plays with heart and passion that inspires me,” said Bad Bunny. “I never imagined I’d work with him, and now I’m grateful to celebrate our cultures together.” Messi added, “Music is always part of my life, and Bad Bunny’s songs are on every playlist I make. It’s amazing to collaborate with someone I admire.”
Adidas is launching a heartfelt campaign alongside the collection, featuring a short film where Messi and Bad Bunny read fan messages collected from social media. This film highlights the emotional connection their supporters share, adding a personal touch to the partnership.
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Sign-ups for the collection open on October 21 via Adidas apps, with the official release following on October 26 at Adidas flagship stores and select retailers. The Gazelle La Voz de Los Fans will retail for 180 EUR, and the F50 for 300 EUR.
