The second chapter of the Eyewear by David Beckham Fall Winter 2024 campaign is characterized by the impressive, blithe and free spirit of the Mediterranean Sea anew. Once more the new campaign focuses on finding joy in the simple pleasures in life.
This sophisticated set depicts what makes your Mediterranean journey so desirable: for example a delicious dinner with nice music playing in the background. This story appreciates the quiet moments that make life so special, for instance the joy and peace you find while reading a good book, the nostalgic sound when a vinyl record turns round or the unique beauty when you’re enjoying the golden sunny hours in winter months, where its pleasant warmth brightens your winter days.
With introducing this campaign, Eyewear by David Beckham invites you to a journey through a contemporary and adventurous nightlife. Being significant for the looks of this line is their stylish and contemporary approach. However innovative elements must not be missing as well. The whole range contains a lot of glasses that are suitable for evenings you wish that would never end. These precious pieces are the perfect addition for the contamporary traveller that prefers to wear stylish yet practical frames. That way they complement their look for the most special occassions and travels. As one of the main features, the distinctive Talisman appears again. It underlines the character of this campaign which takes its inspiration by the concept of power and freedom.
Timeless and endless peace plays a major role in this set. While enjoying the beauty the Mediterranean sea offers, the wearer appreciates a moment of peace. The simple pleasures in life, like reading and meditation, make this moment so precious. This decelerated overall impression perfectly represents the “Timeless” character of this collection.
The contemporary rounded sunglasses that are introduced in this line are made of ultralight slim acetate. It is exactly this material choice which contributes to the feeling of lightness and comfort. In addition to that, a touch of British sophistication is clearly visible in these models too. Furthermore the stylish fashion silhouette which is provided with refined details contributes to that effortless overal impression.
The incredibly elegant colour palette includes a bunch of timeless tones of black and Havana, as well of several nature-inspired nuances which are paired with plain, shaded or mirror lenses.
For this campaign, David Beckham reunites once more with photographer Matthew Brookes who teams up with Chris Brown for styling, Sally O’Neill for Make-up and Syd Hayes for Hair.
If you are wondering where to buy this line: The Eyewear by David Beckham Fall/Winter 2024 collection can be purchased at select retailers and online at davidbeckhameyewear.com
Review by Sussan Zeck for DSCENE Magazine
Images ©EYEWEAR by DAVID BECKHAM
