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Heritage Meets Innovation: Adidas x David Beckham Predator 24

Beckham’s touch revamps the Predator 24, channeling adidas' iconic past with a fresh perspective

November 7, 2024
in Ad Campaigns, adidas, Celebs, David Beckham, Sneakers, Sportswear
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Adidas David Beckham
©ADIDAS

The much-anticipated adidas x David Beckham Predator 24 finally arrives after two years in the making, marking a bold evolution in the legacy of adidas’ Predator line. This limited-edition release marks a first on multiple fronts: it brings the iconic Trefoil logo to the Predator boot and incorporates elements inspired by adidas’ historic designs, reinterpreted for modern performance. The boot’s clean, two-tone palette in white with adidas Originals’ signature blue adds a distinctly retro touch while enhancing the boot’s visual impact on the field.

SNEAKERS

In a groundbreaking design choice, the Trefoil logo is featured on the outsole, heel tab, and elastic strap, blending with the Predator’s hallmark three-stripe detailing. The tongue, traditionally layered with rubber, is reimagined in all-Fusionskin leather for a sleek, premium look, while a finely embroidered Trefoil adds a final touch of luxury.

Adidas David Beckham
©ADIDAS
Adidas David Beckham
©ADIDAS

Top footballers such as Trent Alexander-Arnold, Paulo Dybala, Rodrigo De Paul, and Éder Militão are set to debut the Predator 24 on the field, alongside England international Alessia Russo, who will showcase the boot during her league game on November 8.

Complementing the release of the Predator 24 is a signature apparel collection, developed in collaboration with Beckham and inspired by classic 1970s aesthetics. This Originals collection reintroduces retro elements while integrating contemporary design cues, resulting in versatile pieces that transition easily from sportswear to streetwear.

Sportswear
©ADIDAS
Sportswear
©ADIDAS

Highlights include a windbreaker featuring an all-over Trefoil print, a track top with an embossed Trefoil design, and a long-sleeve jersey crafted for a streamlined fit. The collection also includes classic track pants and a vintage-inspired tee, each adorned with the Trefoil in strategic placements. As Beckham notes, “This collection brings my vision of the Predator to life, blending adidas’ history with my own journey on the pitch. The Trefoil on a Predator boot is something I’ve long wanted, and I’m thrilled to share this with the fans.”

The launch of the Predator 24 also extends to the digital world: it will make its virtual debut in EA SPORTS FC 25 on November 14. Players can step into Beckham’s shoes by equipping the boot in-game across various modes, celebrating both the Predator’s past and its new chapter.

The adidas x David Beckham Predator 24 and the accompanying Originals collection are now available at select adidas stores and online.

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Tags: ad campaignsadidassneaker releasessneakers
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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