Swiss luxury brand Chopard has just unveiled its latest jewelry capsule, taking its renowned Ice Cube collection to new heights of minimalistic elegance. The collection, known for its geometric and Bauhaus-inspired designs, receives a fresh twist in the latest iteration, where the iconic cubes are reimagined to reflect the nighttime glow of urban skylines. In the new campaign, Bella Hadid showcases these pieces, highlighting Chopard’s modern yet timeless aesthetic.
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First launched 25 years ago, the Ice Cube collection embodies a futuristic minimalism that has come to define Chopard’s contemporary design ethos. The jewelry is inspired by the play of light, with each piece reflecting the essence of frozen blocks of ice. The new capsule brings a fluid form to the cubes, with the design evoking the sparkling lights of towering skyscrapers at night. Mirror-polished cubes are assembled in a mesh-like arrangement, creating an interplay of light from every angle.
The latest offerings include a triple-stacked choker necklace and a bracelet, each crafted in 18-carat ethically sourced rose gold. The pieces feature diamonds set on every other cube, adding a subtle but striking sparkle. This combination of ethical sourcing, luxurious materials, and an avant-garde design makes the new capsule perfect for both special occasions and as an everyday statement piece.
Bella Hadid, Chopard’s newly appointed ambassador, brings a fresh face to the “Sculpted by Light” campaign, which was shot by British photographer Charlotte Wales. Posed against a backdrop of an illuminated cityscape, Hadid models the new Ice Cube pieces, showing how they gracefully flex around the body and adapt to movement. Her appearance in the campaign emphasizes the jewelry’s blend of luxury and wearability, positioning Chopard’s creations as modern-day essentials.
The Ice Cube collection, initially envisioned by Chopard’s co-president Caroline Scheufele in 1999, continues to evolve while staying true to its roots. This latest iteration, characterized by its geometric precision and modern sophistication, is an example of Chopard’s ability to blend timeless craftsmanship with forward-thinking design. By enlisting Hadid as the face of the campaign, Chopard is introducing its heritage and high jewelry to a new, younger audience, blending history with a modern edge in an effortless way.
