J Balvin and Valentina Ferrer, two global figures in music and fashion, star alongside designer Willy Chavarria in a campaign for the FW24 WILLY CHAVARRIA collection. Photographed in Paris by Diego Bendezu, the campaign showcases the fusion of their shared Latin heritage with Chavarria’s innovative designs.
Balvin and Ferrer’s connection with Chavarria stems from their mutual admiration for Latin artistry and cultural pride. Their partnership has been spotlighted at key moments. Notably, Balvin donned Willy Chavarria when he was honored as the Latin Fashion Icon of the Year at the 2023 Latin American Fashion Awards. Together with Ferrer and Chavarria, he also attended the prestigious BoF 500 Gala in 2024. Most recently, the trio appeared at the 2024 CFDA Awards, where Chavarria received his second American Menswear Designer of the Year award.
The campaign doesn’t merely focus on aesthetics but captures the essence of Balvin and Ferrer’s personal and cultural identity. Chavarria himself describes the duo as embodying “modern passion for each other, for family, and for life”. Their presence in this campaign reflects a deep respect for their Latin roots, which aligns with Chavarria’s vision as a designer.
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Shot entirely in Paris, the campaign pairs Balvin and Ferrer in custom creations from Chavarria’s New York atelier. These looks blend the designer’s signature bold tailoring with elements that honor Latin traditions, creating a visually compelling narrative of strength and identity. Each piece speaks to Chavarria’s ethos of merging powerful statements with wearable art.
Beyond the visuals, the campaign serves as a celebration of the trio’s influence in shaping contemporary culture. Balvin’s groundbreaking role in music, Ferrer’s evolving presence in fashion, and Chavarria’s commitment to representation converge to send a powerful message about the importance of diversity and authenticity in art and design.
