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Jordan 3 Black Cement Returns Ahead of Black Friday 2024

A classic returns in true-to-original form

November 15, 2024
in Nike, Sneakers
1
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Jordan 3 Black Cement
©NIKE

The Air Jordan 3 Black Cement is making its much-anticipated return on November 23, 2024. For over three decades, this model has been a symbol of basketball heritage and streetwear culture. Originally released in 1988, it holds a significant place in sneaker history, thanks to its groundbreaking design by Tinker Hatfield and its association with Michael Jordan’s unforgettable performances. The upcoming release stays faithful to the original, offering enthusiasts and collectors the chance to own a piece of history that hasn’t been available since its last reissue in 2018.

A Game-Changing Design by Tinker Hatfield

When Tinker Hatfield introduced the Air Jordan 3 Black Cement, it was unlike anything the world had seen before. The model debuted the now-iconic Jumpman logo and the revolutionary elephant print overlays, which quickly became a defining feature of the Jordan line. The shoe’s bold aesthetic set new standards in footwear design, blending performance with style. The 2024 release captures these details with remarkable accuracy, using premium black tumbled leather for the upper, complemented by grey elephant print on the forefoot and heel. This dedication to authenticity ensures the sneaker retains its legendary status.

Jordan 3 Black Cement
©NIKE
Jordan 3 Black Cement
©NIKE

Staying True to Original Specifications

In an era when many retro releases feature updated materials and modern reinterpretations, the Black Cement 3s stand out by sticking to their roots. The 2024 version avoids trends like sail-tinted midsoles or nubuck overlays, instead staying true to the blueprint that made the original a classic. Key elements, such as the Fire Red Jumpman logo embroidered on the tongue and the Nike Air branding on the heel tab, remain intact. The midsole, constructed from white foam with Air-Sole cushioning, provides the same comfort and support that made the shoe a favorite among athletes and fans alike. A Cement Grey rubber outsole completes the design, offering durability and a timeless finish.

Michael Jordan and the 1988 NBA All-Star Game

The Black Cement Jordans are a piece of basketball history. Michael Jordan wore this iconic sneaker during the 1988 NBA All-Star Game, a performance that reinforced his reputation as one of the greatest players of all time. His on-court dominance, paired with the bold design of the shoe, made the “Black Cement” an instant classic. Over the years, the model has become a symbol of Jordan’s legacy, cherished by fans and collectors who recognize its significance.

SNEAKERS

Jordan 3 Black Cement
©NIKE
Nike
©NIKE

Release Details and Pricing

The Air Jordan 3 Black Cement is set to launch on November 23, 2024, just ahead of Black Friday. This strategic release date is sure to drive demand during the holiday season. Priced at $220 for men’s sizes, the sneaker will also be available in a range of other sizes, including grade school ($150), preschool ($90), and toddler ($75).

A Sneaker for All Generations

The Air Jordan 3 “Black Cement” bridges generations, captivating seasoned collectors and new sneaker fans alike. Its lasting appeal stems from its distinct design, historical importance, and cultural influence. Whether you’re drawn to its association with Michael Jordan’s legacy or its role in shaping sneaker culture, this release offers something special for everyone. The 2024 version ensures that its legacy remains intact, with every detail crafted to honor the original.

Nike
©NIKE
Nike
©NIKE
Nike
©NIKE

Holiday Drops to Watch From Nike and Jordan

In addition to the highly anticipated Air Jordan 3 “Black Cement,” Nike and Jordan line have a robust lineup of releases for the 2024 holiday season. Highlights include the return of the Air Jordan 4 “Fear,” set to drop in mid-November, featuring a sleek black, white, and cool grey palette. Adding to the excitement, the Travis Scott x Air Jordan 1 Low OG “Velvet Brown” arrives in December with a striking suede ‘Dark Mocha’ construction and unique details. Fans of the Air Jordan 11 will also be treated to the “Legend Blue,” a versatile release available in full family sizing. These drops promise to elevate the season for sneaker enthusiasts everywhere.

Tags: air jordanair jordan 3nikesneaker releasessneakers
Ana Markovic

Ana Markovic

As Deputy Editor at DSCENE, Ana Markovic covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent.

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Comments 1

  1. TrainingSeasonsOver says:
    2 years ago

    black cement is just so boring, sorry but not sorry jordan

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