Kith’s New York Knicks 2024 campaign brings the energy of the city’s NBA talent into a stylish celebration, fronted by Knicks players Jalen Brunson, Josh Hart, Karl-Anthony Towns, OG Anunoby, and Mikal Bridges. With Kith Night set for Friday, November 8, the brand is gearing up for its annual Madison Square Garden takeover, presenting a lineup that reflects the spirit of New York sports and fashion.
SPORTSWEAR
This year’s collaboration emphasizes outerwear, featuring statement pieces that blend workwear and athletic aesthetics. Notably, Jalen Brunson sports a meticulously embroidered leather jacket that nods to both luxury and the gritty appeal of NYC. Meanwhile, Mikal Bridges showcases a knit varsity jacket, embodying a classic collegiate look infused with Kith’s modern flair.
Josh Hart and Karl-Anthony Towns stand out in cream-toned work jackets, presenting a more understated yet powerful style. These jackets, detailed with clean branding and minimal patchwork, reflect a balanced approach that doesn’t overshadow the players’ strong on-court personas. The subtlety in these designs reinforces Kith’s ability to merge high-quality craftsmanship with a nod to both practicality and style.
The timing of the Kith New York Knicks collection’s release aligns perfectly with the Knicks’ matchup against the Milwaukee Bucks, adding to the excitement of game day. Fans can access the collection starting at 11 a.m. EST at Kith stores and online, with a pop-up at Madison Square Garden’s main entrance available from 5 p.m. EST for additional shopping. This special setup gives attendees the chance to experience Kith’s immersive approach to sportswear and community without needing a ticket, fostering an inclusive environment.
The Kith New York Knicks collection this season is a celebration of the city’s basketball culture. The brand continues to honor New York’s legacy in style, showcasing how streetwear and sports converge for the fans.
