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Louis Vuitton’s Cruise 2025 Captures Barcelona’s Essence

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Louis Vuitton’s Cruise 2025 Captures Barcelona’s Essence

Showcasing bold designs against iconic landmarks, Louis Vuitton’s latest campaign brings Barcelona’s beauty into focus

November 1, 2024
in Cruise - Resort Collections, Louis Vuitton
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Courtesy of Louis Vuitton
Louis Vuitton ’s Women’s Cruise 2025 campaign has arrived, encapsulating the brand’s ongoing dialogue with architecture and fashion. Shot by acclaimed photographer Jamie Hawkesworth, the campaign follows the visually stunning Cruise 2025 show held in May at Park Güell in Barcelona. By combining high fashion with Barcelona’s architecture, Louis Vuitton continues its tradition of merging style with cultural beauty, a concept championed by Nicolas Ghesquière, the Artistic Director of Women’s Collections.
Courtesy of Louis Vuitton
Hawkesworth’s lens explores the city’s artistic landmarks, from the curves of Gaudí’s La Pedrera to the vibrant landscape surrounding the Fundació Joan Miró. These locations were selected to echo the bold silhouettes of the Cruise 2025 collection, providing a powerful contrast and enhancing the line’s structured, yet playful designs. 
Louis Vuitton Cruise 2025
Courtesy of Louis Vuitton
Louis Vuitton Cruise 2025
Courtesy of Louis Vuitton

The campaign itself conveys a narrative of travel and escapism, themes that are deeply embedded in Louis Vuitton’s DNA. Models are captured in dynamic shots, bringing an element of movement that evokes the spirit of exploration. This approach not only pays homage to Barcelona’s architectural brilliance but also mirrors the freedom and wanderlust that the Cruise collections symbolize. Each frame encourages the viewer to imagine themselves as part of a global journey, exploring exotic locations through the lens of luxury fashion.

Louis Vuitton Cruise 2025
Courtesy of Louis Vuitton
Courtesy of Louis Vuitton

By situating the collection in Barcelona’s most distinctive settings, the campaign emphasizes how fashion and architecture can enhance one another. The collection’s bold lines and intricate details interact effortlessly with the landmarks. Hawkesworth’s photography amplifies the collection’s appeal, capturing the essence of Ghesquière’s design philosophy in its juxtaposition of stillness and motion.

Louis Vuitton Cruise 2025
Courtesy of Louis Vuitton

Louis Vuitton invites audiences to experience the romance of travel and the beauty of cultural connection, epitomized in its Cruise 2025 collection. With each image, the campaign captures the thrill of discovering new horizons, uniting luxury and heritage in an unforgettable visual journey.

Tags: collectionsFashionLouis VuittonWomenswear
Anastasija Pavic

Anastasija Pavic

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Comments 2

  1. ShutingJ says:
    8 months ago

    wow i love barcelona, but louis vuitton can do much better than just these lame tourist spots?

  2. JaneDNYC says:
    8 months ago

    these are just gorgeous gorgeous ! Louis Vuitton is the one to keep the spirit of travel and i love how this reflects in the photo shoot and i love Barcelona

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