Burberry has unveiled its latest holiday campaign, ‘Wrapped in Burberry’, celebrating the magic of the festive season with friends and family. This content series, filled with warmth and intimacy, emphasizes the importance of home as a place for memorable holiday moments. By focusing on authentic relationships and the festive spirit, Burberry aims to highlight the joy of togetherness, wrapped in the classic style the brand is known for.
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The ‘Wrapped in Burberry’ series features three sets of portraits, each highlighting different groups of friends, couples, and families from across the globe. These images present the subjects adorned in Burberry’s latest collection. The campaign showcases the connection between fashion and family, emphasizing the idea that Burberry is a part of the moments that bring people closer during the holidays.
One of the standout portraits in the series features Drs. Herschel and Lilly Stoller, a couple from Nebraska. The Stollers have been long-time clients of Burberry, with a relationship with the brand that has spanned over two decades. Their matching Burberry Check ensembles speak to the timeless appeal of the brand and its place in their lives. The Stollers embody the connection between heritage and personal style, effortlessly coordinating in the signature Burberry look as they celebrate the festive season.
Another set of portraits features British actors and real-life friends David Tennant and Alex Hassell. The duo, who co-starred in the acclaimed TV series ‘Rivals’, were captured on the streets of Bloomsbury, London—a location rich in history and culture. Tennant and Hassell wear this season’s festive offerings, including Burberry umbrellas, scarves, and heritage rainwear. The portraits reflect the classic, tailored elegance that Burberry is renowned for, while also showcasing the playful side of the holiday spirit.
In a third set of portraits, Nigerian-born artist Slawn, his partner Tallula Christie, and their children Beau and Baby are depicted celebrating the festive season in Burberry classics. Shot in East London, the images feature the family in wardrobe essentials, highlighting the importance of community and togetherness. The couple runs a community café, which serves as a reminder of the value of giving back and spending time with loved ones—a core theme of the ‘Wrapped in Burberry’ campaign.
The ‘Wrapped in Burberry’ series captures the warmth and spirit of the holiday season while highlighting Burberry’s timeless style. By featuring real couples, friends, and families from diverse backgrounds, the campaign celebrates authenticity and inclusivity. Burberry’s latest holiday collection, showcased through these intimate portraits, aims to evoke the true essence of the festive season—joy, love, and the cherished moments spent with the people who matter most.
