Y/PROJECT Announces Unexpected Shutdown

In a heartfelt announcement, the avant-garde fashion house Y/PROJECT has declared its decision to shut down after fourteen years. The brand, renowned for its innovative designs and cultural influence, shared a message filled with both gratitude and melancholy, marking the end of an era for one of the fashion industry’s most distinctive voices.

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The post highlighted the collaborative spirit and dedication that fueled the brand, acknowledging the contributions of partners, collaborators, and fans whose support was pivotal to its success. Y/PROJECT expressed a deep sense of appreciation for everyone who had been part of their journey, emphasizing the creative community that had formed around the brand over the years.

Special recognition was given to key figures in the brand’s history: Glenn Martens, Pascal Conte-Jodra, and the late Gilles Elalouf and Yohan Serfaty, whose visionary leadership and creative genius were instrumental in defining the ethos of Y/PROJECT. These individuals were credited with providing the foundation for a platform that allowed a unique blend of creativity and innovation to flourish.

The announcement also included a touching tribute to the team’s collective efforts, illustrated by a photograph of the current and past members of the Y/PROJECT team, captured by photographer Arnaud Lajeunie. The image featured them dressed in pieces from the Fall/Winter 2024 and the unreleased Spring/Summer 2025 collections, symbolizing the legacy that Y/PROJECT will leave behind.

Despite the success and critical acclaim, even the most beloved brands face immense challenges that can lead to such tough decisions. The industry reflects on the impact of Y/PROJECT, contemplating the future of fashion industry without one of its most provocative players.

Moving forward, the legacy of Y/PROJECT will undoubtedly continue its influence, as former team members and collaborators carry forward the innovative spirit and creative courage that the brand championed.