The North Face celebrates 40 years of its iconic Mountain Jacket with a campaign starring BRIT Award-winning musician Griff. The collaboration introduces two new versions of the jacket, combining modern technology with a design that has remained a staple in outdoor gear since 1985.
Since its introduction, the Mountain Jacket has served as essential gear for climbers and skiers facing extreme conditions. While the Nuptse and Himalayan Parka have gained recognition over the years, the Mountain Jacket cemented itself as a must-have for some of the most daring alpinists.
To honor its legacy, The North Face unveils two updated versions: the Mountain Jacket Dryvent Mono and the Mountain Jacket Gore-Tex. Both designs maintain the brand’s signature approach to weather protection, featuring fully seam-sealed construction, adjustable alpine-style pockets, and a sleek center front placket for a clean, functional aesthetic.
Griff takes center stage in the 40th-anniversary campaign, celebrating the jacket’s history while showcasing its latest evolution. Speaking about the collaboration, Griff shares, “Just like music, it’s just as important to me to express myself through fashion and the clothes I wear. Having the opportunity to work with an iconic brand like The North Face and be a part of this global campaign has been amazing.”
Her involvement brings a fresh energy to the jacket’s legacy, connecting the outdoor heritage of The North Face with modern culture and style.
The new releases feature two distinct fabric technologies designed to handle various conditions. The Mountain Jacket Dryvent Mono focuses on breathability, making it an excellent choice for active movement in unpredictable weather. Meanwhile, the Mountain Jacket Gore-Tex prioritizes waterproofing, offering full protection against rain and snow. Both versions maintain the durability and function that have defined the Mountain Jacket for four decades.
The North Face Mountain Jacket Dryvent Mono and Mountain Jacket Gore-Tex are now available on The North Face’s official website. As the brand looks back on 40 years of innovation, these new editions continue the legacy of a jacket that remains essential for both exploration and everyday wear.
