Isabel Marant has once again captured the essence of contemporary chic in its Spring-Summer 2025 advertising campaign, which intriguingly bridges generations and cultural icons. The campaign features the legendary supermodel Kate Moss alongside K-pop star Seonghwa from Ateez, highlighting a bold fusion of fashion influences.
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The campaign, shot by photographer Robin Galiegue and styled by Emmanuelle Alt, was set against the minimalistic white backdrop. Kate Moss, returning as a long-time muse for the brand, embodies the classic Isabel Marant woman with her effortlessly chic and seductive presence. This season, she brings to life key pieces such as the statement leather jacket and the newly introduced Altay bag in black leather, alongside the iconic Hobo Soft bag known for its bohemian appeal.
Adding a fresh dynamic to the campaign, Isabel Marant embraced the global influence of K-pop by featuring Seonghwa, marking his debut in high fashion advertising. Their initial meeting in Los Angeles laid the foundation for this collaboration, with Seonghwa perfectly encapsulating the free-spirited, adventurous essence of Marant’s menswear line. His unique style and influence within the K-pop world bring a vibrant and contemporary energy that aligns seamlessly with Marant’s vision.
This strategic pairing of Moss and Seonghwa in the campaign represents a celebration of time, connecting a 1990s fashion icon with a 2020s musical phenomenon. It underscores Isabel Marant’s adeptness at blending cultural and temporal elements, crafting a narrative that appeals to both timeless sensibilities and modern tastes.
The Spring-Summer 2025 collection from Isabel Marant launches globally today and will be widely available. Starting from February, you can find the collection on Isabel Marant’s website, in their boutiques, and at select retailers worldwide.The campaign not only highlights the brand’s iconic designs but also sets a precedent for the fusion of fashion with global pop culture, promising a season of both style and substance.
