KENZO‘s latest campaign for its SS25 collection, named Ritmo Kenzo, takes us on a journey to the heart of Rio de Janeiro. Under the artistic direction of Nigo, the campaign captures the vibrant culture of Brazil. The streets and beaches of Rio, alive with movement and color, serve as the backdrop for a series that vividly embodies the city’s spirit. Each frame, whether through Johnny Dufort’s crisp still photography or Frank Lebon’s evocative moving images, pulses with the freedom and rhythm.
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The city’s lively urban spaces and scenic coasts resonate deeply with KENZO’s designs, creating a captivating visual narrative. The campaign transcends traditional narratives, integrating the fluid movements of local capoeira dancers, the captivating sunsets over Ipanema Beach, and the lively atmosphere of its renowned beach life.
Among the standout pieces this season is the KENZO Chiku-Rin Camo, a design that draws from vintage kimonos and the house’s archival collections. This reinvention of the classic camouflage, featuring a unique bamboo motif, showcases Nigo’s talent for combining traditional influences with contemporary fashion. The KENZO Weave, which debuted in the Spring-Summer 2024 collection, also makes a return. Inspired by traditional Japanese firefighter coats, this fabric has been adapted into KENZO’s emblematic monogram and is woven through tailored jackets, textured denim, and workwear essentials, emphasizing the brand’s innovative spirit.
The KENZO Furoshiki bag, inspired by the traditional Japanese art of fabric wrapping, is reimagined in supple Italian leather, its design marked by elegant knots and fluid gathers. This season introduces a new variation with bold, cracked leather, adding a modern twist to the iconic piece. Additionally, the collection’s embellished mesh items, adorned with hand-embroidered beads and jewels, bring a distinctive flair to breezy, summer-ready silhouettes, perfect for Rio’s festive environment.
Ritmo Kenzo is a celebration of freedom and unity, illustrating a harmonious link between KENZO’s dynamic designs and the spirited soul of Brazil. The campaign not only highlights the artistic vision of Nigo but also fosters a deeper connection with the global audience, inviting them to embrace the joyous lifestyle and free-spiritedness of Rio’s local scene.
Through Ritmo Kenzo, KENZO has not just launched a collection but has sparked a dialogue about culture, art, and identity, reflecting how fashion can transcend borders and become a platform for global storytelling and cultural exchange. As the collection hits stores, it carries with it the rhythm of Rio, promising to infuse wardrobes around the world with a breath of Brazilian zest.
