Jacquemus celebrates its 15th anniversary with the launch of “LES 15 ANS,” a collection that revisits standout pieces from past collections. Drawing from archives of “LA GRANDE MOTTE,” “LA BOMBA,” and “LES SCULPTURES,” the re-editions reflect the brand’s evolution and the elements that shaped its identity. This collection serves as a retrospective, spotlighting the pieces that cemented Jacquemus’ place in modern fashion.
With an aesthetic built on architectural silhouettes, graphic prints, and nods to ’80s and ’50s influences, the brand reinterprets these signature elements for today. The selection focuses on defining details, from sharp tailoring to fluid draping, bringing back looks that once set the tone for the brand’s future.
The “LES 15 ANS” collection does more than revisit past designs, it celebrates the muses who have brought them to life. The campaign pays homage to Alex Consani, Gigi Hadid, and Jennie, who have played a role in shaping the brand’s image. Dresses like “La Robe Saudade,” “La Robe Biasi,” and “La Veste Camargue” have been identified as essential pieces, now re-edited for availability in all Jacquemus boutiques. These silhouettes remain just as relevant today as when they first appeared on the runway.
By focusing on past successes, Jacquemus reinforces the continuity of its vision, proving that some designs withstand trends and remain integral to the brand’s DNA. Each selected piece carries the signature elements that have defined Jacquemus over the years, ensuring they feel as fresh now as they did upon their original release.
To mark the launch of “LES 15 ANS,” Jacquemus presents a campaign that reflects the sophistication and confidence of the collection. The re-editions take center stage in window displays at Saks Fifth Avenue in New York City and Galeries Lafayette in Paris, reinforcing their significance in the brand’s history. The visual storytelling underscores the timeless appeal of these designs while celebrating their return to the forefront.
The campaign offers a refined perspective on Jacquemus’ evolution, showing how the brand has balanced playfulness with precision, structure with ease. Each look embodies the distinct aesthetic that set Jacquemus apart from the beginning.
The “LES 15 ANS” collection acts as both a reflection and a reaffirmation of the brand’s identity. By revisiting key moments, the brand acknowledges its past while reaffirming its direction. The re-editions bring archival pieces into the present, proving that strong design remains relevant over time.
Through its sharp tailoring, artistic draping, and signature prints, Jacquemus continues to celebrate its origins while looking ahead. This collection offers a chance for longtime fans to rediscover pieces they loved, while introducing newer audiences to the designs that built the brand.
