The FW25 collection from LOEWE, envisioned by Jonathan Anderson, resembles a scrapbook brimming with both old and new inspirations. This season, Anderson ingeniously transforms familiar LOEWE motifs, such as trompe l’oeil and distorted scales, through a lens of art. The integration of these elements aligns with a significant collaboration with the Josef & Anni Albers Foundation, making art the cornerstone of the collection’s design narrative.
FALL WINTER 2025 COLLECTIONS
At the heart of the collection are the influential works of Josef Albers, particularly his Homage to the Square series. These visual experiments with nested squares and color blocks metamorphose into the structural designs of LOEWE’s most celebrated bags, including the Puzzle and Flamenco clutch. Anni Albers’s influence is equally important, with her pictorial weavings adding a tactile graphic quality to the collection’s outerwear and accessories, celebrating thread as an artistic medium.
The collection presents an integration of womenswear and menswear, challenging the conventional boundaries between the two. Anderson plays with soft architectures that contour around the body, employing techniques like splicing, draping, and elongation to redefine traditional silhouettes. Hybrid garments merge shirts, knits, and coats into novel forms, pushing familiar wardrobe staples into the sphere of the avant-garde.
LOEWE’s FW25 explores an intricate dance of scale and texture. Micro elements create solid silhouettes, and everyday items are transformed, like a tiny ring reimagined as a top. The collection also introduces slicing techniques that invite onlookers to peer inside the garments, suggesting fashion as a dynamic, permeable form. From Prince of Wales checks dissolving into metallic fringes to organza dresses offering illusions of transparency, the collection weaves hardness with softness through innovative surface treatments.
This season’s presentation transforms the historic 18th-century Hôtel de Maisons into a canvas of seventeen themed rooms, each echoing the collection’s artistic leanings. The venue is decorated with eclectic pieces from the LOEWE art collection and past installations, including works like Anthea Hamilton’s Giant Pumpkin and Yoshihiro Suda’s Morning Glory. This curated space not only highlights the collection but also pays homage to the label’s rich creative history.
The homage to Josef and Anni Albers goes beyond mere aesthetic influence. The couple, pioneers of 20th-century modernism, met at the Bauhaus School and deeply impacted art and design with their revolutionary views on color and form. Their legacy, carefully incorporated into LOEWE’s FW25 collection, serves as a continuation of their innovative spirit, bridging modern craftsmanship with historical artistry in fashion.
