Tommy Hilfiger introduces a fresh chapter in its womenswear lineup with Sofia for Tommy, a capsule collection co-created with Sofia Richie Grainge. Set to launch in March 2025, this collaboration refines classic American style through a contemporary lens, channeling Richie Grainge’s effortless sophistication and relaxed luxury. As the face of the Tommy Hilfiger Spring 2025 campaign, she brings a distinct perspective that bridges heritage silhouettes with modern ease.
Sofia Richie Grainge and Tommy Hilfiger align on a shared appreciation for timeless design with a modern sensibility. Since joining as a brand ambassador in June 2024, Richie Grainge has worked closely with the label to create a capsule that reflects her personal take on understated elegance.
“Tommy is a true icon of style,” says Richie Grainge. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in fashion. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday.”
Hilfiger echoes the sentiment, noting Richie Grainge’s ability to bring a fresh perspective to classic staples. “Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation,” he says. “She elevates wardrobe essentials into contemporary must-haves, setting the tone for a new era of style.”
The Sofia for Tommy collection consists of 24 curated pieces designed to enhance daily wardrobes with a focus on color, texture, and volume. Drawing from archival prep silhouettes and vintage nautical flags, the lineup includes structured blazers, wide-leg denim, lightweight tanks, and effortlessly refined dresses.
The collection embraces a deeper, more nuanced take on classic red, white, and blue, replacing primary hues with cream, crimson, and navy. This shift reflects Richie Grainge’s preference for rich, wearable tones that maintain a sense of refinement without feeling rigid.
Tommy Hilfiger’s history of partnerships with influential women continues with this launch, joining past collaborations with Jisoo, Gigi Hadid, Hailey Bieber, and Zendaya. Each of these partnerships has expanded the label’s reach while staying true to its identity.
Richie Grainge’s take introduces a new balance, a wardrobe that moves effortlessly from polished tailoring to relaxed essentials, honoring her mix of ease and sophistication.
The Sofia for Tommy capsule collection launches March 4, 2025, and will be available at Tommy.com, Macys.com, and select flagship Macy’s locations in major cities including New York, Miami, Chicago, and Los Angeles.
