Matthieu Blazy officially assumes his position as Artistic Director of Fashion Activities at Chanel, a role he announced on his Instagram. His appointment, first revealed in December 2024, was delayed due to contractual obligations, likely stemming from a non-compete clause following his tenure at Bottega Veneta. Now free from these constraints, Blazy steps into one of the most prestigious roles in the fashion industry.
FASHION
Blazy brings a wealth of experience to Chanel. A graduate of Brussels’ La Cambre, he has held significant positions at renowned fashion houses, including Raf Simons, Maison Margiela, where he led the ‘Artisanal’ haute couture line, and Céline under Phoebe Philo. Most recently, as Creative Director at Bottega Veneta, Blazy was celebrated for his innovative designs and craftsmanship.
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While Blazy’s first collection for Chanel will not arrive until Paris Fashion Week in October 2025, speculation around his approach has already begun. His past work suggests a designer with deep respect for technique and narrative, raising questions about how he will reinterpret Chanel’s codes, tweed, pearls, the camellia, through his more modern, sculptural aesthetic. His debut will be measured against the legacy of Karl Lagerfeld and the continuity of Virginie Viard, placing added weight on the collection.
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In the meantime, Chanel’s internal team remains in charge of seasonal offerings. The most recent Fall/Winter 2025 collection, presented at the Grand Palais served as a nod to house traditions while also creating a visual and thematic bridge to whatever Blazy has planned next.
Excitement continues to build around what’s expected to be one of the most closely watched debuts in recent memory. Blazy’s mix of precision and forward-thinking design has already reshaped one luxury brand. Now, with six months to immerse himself in Chanel’s ateliers and archives, the fashion industry is waiting to see how he writes the next chapter.
