Tommy Hilfiger has named Jang Won-Young, member of chart-topping girl group IVE, as the new face of its TOMMY JEANS Summer 2025 campaign. Shot in South Korea by Mok Jung-Wook, the campaign captures Jang in a series of relaxed, optimistic portraits that channel the playful confidence of summer.
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Since debuting with IVE, Jang has built a reputation for her magnetic presence and forward-thinking approach to fashion. Her influence stretches far beyond the stage, making her a fitting figure for a brand that has long gravitated toward artists who inspire the way a new generation dresses. In this campaign, she appears in a mix of laid-back denim looks, pleated skirts, and cropped separates, each styled to reflect her individual sense of ease and charisma.
“It’s an honor to join the Tommy family,” Jang said in a statement. “This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment.” Her words echo the campaign’s tone, where clean-cut American pieces are reimagined through a Korean lens, creating a style language that feels global.
Tommy Hilfiger himself echoed that sentiment, praising Jang’s intuitive sense of style and ability to bring a refined polish to casual pieces. “She brings a polished edge to streetwear in a way that’s entirely her own,” he said. “A true reflection of our modern take on timeless prep.” In the hands of Jang, TOMMY JEANS pieces take on a new dimension, both relatable and aspirational.
Among the standout looks are a red, white, and blue logo tee styled with worn-in denim, and a sleek black midi-dress layered under oversized outerwear. The styling shifts from sporty to soft without losing coherence, offering versatility for an audience accustomed to mixing genres and aesthetics.
The full Summer 2025 TOMMY JEANS collection is now available online, in Tommy Hilfiger stores globally, and through select retail partners. With Jang Won-Young as its face, the brand makes a confident step forward, aligning itself with the voice of a new generation.
