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Discover CELINE New Luggage Spring 2026 Collection

The New Luggage arrives in September with the Smile Variation

September 15, 2025
in Accessories, Ad Campaigns, Bags, Celine, DNA Models, Next Models, Spring Summer 2026 Campaigns, VIVA models, Why Not Models
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CELINE New Luggage
©CELINE, Photography by Zoë Ghertner

Luxury house CELINE presented its Spring 2026 campaign, captured by fashion photographer Zoë Ghertner. The campaign highlights the New Luggage line, first unveiled this July as part of Michael Rider’s debut collection for the house. Up and coming models Kylie Young and Victoria Blecher are the starts of the campaign. Both girls also walked the show.

The New Luggage builds on the legacy of CELINE’s Phantom Luggage, one of the brand’s most recognizable accessories. Rider updates the design with sharper lines and more contemporary proportions, marking a new step for the house’s accessories. A signature detail of the New Luggage is the zipper construction, which introduces two expressions including the Smile Variation.

CELINE New Luggage
©CELINE, Photography by Zoë Ghertner

CELINE presents the New Luggage in several formats, including small, medium, and flat versions, as well as a newly introduced oversized east-west shape. This expanded offer gives the bag range in both scale and use, aligning it with modern styling needs while staying true to the roots of the original Phantom Luggage.

Craftsmanship and material choice define the new release. CELINE crafts the bag in supple shiny lambskin, chosen for its smooth hand, delicate texture, and subtle sheen. The line appears in black, soft tan, citrus, oxide blue, and deep brown. A beige version in suede calfskin offers a textural alternative, while a small-format edition in Porosus crocodile, available in black and chocolate, adds exclusivity. These variations strengthen the versatility of the collection while keeping quality and finish central.

Michael Rider
©CELINE, Photography by Zoë Ghertner

The launch will unfold in two phases. CELINE begins with the Smile Variation pre-launch in September 2025, available through selected boutiques and on celine.com. A wider release follows in November with additional formats, colors, and finishes.

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Tags: ad campaignsBagsss26
Ana Markovic

Ana Markovic

Ana Markovic is Deputy Editor at DSCENE Publishing, with over 15 years of experience in fashion and editorial publishing. She works across the DSCENE network, including DSCENE, MMSCENE, BeautyScene and ArchiScene, covering fashion, beauty, architecture, design, sports and entertainment. Her work includes industry news, creative features and interviews with internationally recognized artists, designers, filmmakers, actors and supermodels. She also contributes to the editorial direction and development of the publications.

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