Fashion house Tommy Hilfiger unveils the TOMMY JEANS Fall 2025 campaign alongside a new seasonal collection that reintroduces Tommy Girl. The project positions New York City as a co-star, pairing its energy with a cast of emerging and established voices who embody confidence and individuality.
Tommy Hilfiger describes this season as an embrace of creative reinvention, designed to inspire tastemakers while encouraging self-expression. He explains that the brand continues to reinterpret classic American style through fresh design for a new generation, urging wearers to add their own perspective to established codes.
Photographer Clara Balzary captures the campaign, with styling by Margherita Moro. The imagery moves through New York’s boroughs with raw detail, documenting moments of daily life. The cast includes TOMMY JEANS brand ambassador Jang Won Young, joined by Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro, each of whom featured in the Spring 2025 Tommy Girl campaign. Expanding into menswear, Valentino Bonaccio, Phil Soda, and Ivan Wang bring their own distinct character to the visuals.
The Fall 2025 collection centers denim as its base, with versatile designs in vintage washes and lived-in tones. Corduroy, plaid, teddy textures, and knits add seasonal warmth, while outerwear options include shackets, puffers, and transitional jackets. Evening-ready pieces such as studded denim, black overdyed finishes, micro-minidresses, and winter boots deliver an edgier direction. The second chapter of Tommy Girl stands out with gender-inclusive silhouettes that pull references from both prep and streetwear, creating a dialogue between past influences and future ideas.
Tommy Girl, first launched as a fragrance in the 1990s, quickly became a cultural touchpoint through campaigns that presented a new vision of American style. The Spring 2025 reboot revived that impact, and the Fall release continues to build on it with pieces that reference music, culture, and personal freedom. The capsule retains its signature energy while evolving into a modern platform for experimentation.
The TOMMY JEANS Fall 2025 collection and Tommy Girl capsule will release worldwide on October 8, 2025. The launch covers tommy.com, select wholesale partners, and stores globally, offering access to the latest season in both physical and digital spaces.
