Ami Paris presents Intimate Celebration, a campaign that approaches love through privacy, closeness, and a sense of release from public expectation. Rather than staging romance on dance floors or inside crowded rooms, the house places its focus on a couple alone, removed from spectacle, dressed in evening pieces designed by Alexandre Mattiussi.
The campaign unfolds inside a hotel room, where shared moments feel unguarded and personal. The space becomes a container for gestures that read as spontaneous. Ami Paris positions love here as something experienced quietly, through proximity and attention, rather than through grand display.
Spring Summer 2026 appears confident in its direction, presenting a wardrobe built around contrast and clarity. Heavy gold jewelry sits against black ready-to-wear, creating visual tension through weight and tone. Retro denim looks appear alongside pale bed sheets, placing structured garments within a softer environment. This interplay between dressed and undressed moments reinforces the idea of evening wear that adapts to private settings as easily as it does to public ones.
Throughout the campaign, the Carrousel bag accompanies the couple as they move through the night. The collection draws inspiration from the seventies, visible in sharp collars and buckled skirts. These references surface through silhouette and detail rather than overt styling cues.
Intimate Celebration reflects Ami Paris’ ongoing interest in emotion as a design language. Clothing functions as part of lived experience, reinforcing the idea that evening wear can belong to private moments as much as public ones. The Intimate Celebration collection is available worldwide through the Ami Paris boutique network and online.
