Louis Vuitton has been announced as the Title Partner for the FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO™ 2026, marking a significant milestone in the partnership between the iconic French Maison, Formula 1, and the Automobile Club de Monaco. This multi-year collaboration elevates Louis Vuitton’s longstanding relationship with Monaco and Formula 1, uniting them through shared values of performance, excellence, and the pursuit of new heights.
Craftsmanship Meets Motorsport
Louis Vuitton’s history with the Monaco Grand Prix is storied, having previously partnered with the Automobile Club de Monaco from 2021 to 2024, and with Formula 1 since 2025. The Maison’s bespoke Trophy Trunks have celebrated the victories of renowned drivers including Max Verstappen, Sergio Pérez, Charles Leclerc, and Lando Norris. In 2026, for the sixth consecutive year, Louis Vuitton will present its iconic Trophy Trunk, handcrafted in the historic Asnières workshops. The trunk, cloaked in the signature Monogram canvas and rendered in red and white to echo Monaco’s national colors, is a testament to over 170 years of savoir-faire and creative tradition.
Signature Presence on the Track
Throughout the 2026 Grand Prix, Louis Vuitton will be a visible presence on the circuit. Creative banners along the track will reinterpret the Maison’s signature, evoking the sensation of Formula 1 speed while maintaining the timeless elegance that defines Louis Vuitton. This partnership is more than branding; it’s a celebration of the Maison’s legacy in transforming sporting moments into legendary milestones.
Tradition of Excellence
Louis Vuitton’s connection to the world of sports is deeply rooted. From the first Auto Trunks by Georges Vuitton in the 19th century to Trophy Trunks for the America’s Cup, FIFA™ World Cup, Ballon d’Or®, Roland Garros, NBA, and the Paris 2024 Olympics, the Maison has established itself as the guardian of the world’s most prestigious sporting trophies. These collaborations underline the message that “Victory travels in Louis Vuitton,” reinforcing the Maison’s commitment to excellence and performance.
The Monaco Grand Prix: Motorsport’s Crown Jewel
The Grand Prix de Monaco™ is one of the most iconic events in motorsport, renowned for its challenging urban circuit and its place in racing history. Since 1929, the narrow streets, sharp turns, and legendary tunnel of Monaco have tested the world’s greatest drivers, making victory here a hallmark of racing prowess. The event’s high-energy atmosphere and global fanbase continue to captivate millions, and Louis Vuitton’s elevated role as Title Partner will further enhance the spectacle.
Formula 1® is the world’s premier motor racing championship, with a legacy dating back to 1950. The FORMULA 1 GRAND PRIX DE MONACO™ is widely regarded as the most prestigious race on the calendar, alongside the Indianapolis 500 and 24 Hours of Le Mans. The race’s unique challenges and glamorous setting make it a coveted victory for drivers and teams alike.
