A$AP Rocky presented AWGE Fall Winter 2026 in downtown Manhattan during New York Fashion Week, delivering the brand’s third collection through a show that dismantled conventional runway distance. Instead of concealing backstage rituals, AWGE brought them forward. Models paused at glam stations for hair and makeup while a live feed projected the process onto screens, turning preparation into performance.
FALL WINTER 2026 WOMENSWEAR
The concept centered on exposure. AWGE broke the fourth wall of fashion by reframing the runway as an active set. The audience watched the mechanics unfold in real time, observing styling adjustments and lineup coordination as part of the spectacle. This structure positioned process as product, aligning with A$AP Rocky’s long-standing interest in collapsing boundaries between fashion, music, and image-making.
The collection introduced new pieces alongside a preview of A$AP Rocky’s latest PUMA collaboration. The runway featured the Mostro Lenticular and the Mostro 3.D Mule as exclusive debuts, alongside the A$AP Rocky x PUMA Straycat scheduled for release this fall. These footwear moments anchored the show’s energy, reinforcing AWGE’s connection to performance-driven design and subcultural codes.
Styling incorporated bespoke accessories that extended the collaboration’s narrative. The A$AP Rocky x PUMA Oil Can Bag appeared as a statement piece, while the Racing Hoodie underscored the collection’s graphic and motorsport references. The integration of these elements within the runway emphasized product as part of a larger cultural ecosystem rather than standalone merchandise.
AWGE Fall Winter 2026 treated transparency as strategy. By projecting hair, makeup, and backstage choreography onto the runway itself, A$AP Rocky shifted attention toward construction and control. The collection operated inside that framework, presenting new footwear and accessories within a live, mediated setting. In doing so, AWGE reinforced its commitment to performance, process, and the visibility of creation.
