Heaven Mayhem steps into a new category with the launch of its first ring collection, introducing five styles designed for daily wear and intentional stacking. Founded in 2022 by Creative Director Pia Mance, the Los Angeles-based label has built its reputation on wearable, everyday luxuries. With rings, the brand moves closer to its ambition of becoming a complete accessories destination.
JEWELRY
Launching globally on February 26, via the brand’s website, the collection focuses specifically on pinkie and ring finger sizing. The decision, Mance explains in conversation with DSCENE editor Maya Lane, emerged directly from the Heaven community. “It’s been consistently a highly demanded category from our community,” she says. “Personally, I wear a ring stack every day, so designing rings felt both authentic and exciting, something that adds depth to the brand while giving our customers exactly what they’ve been asking for.”
The five-piece offering includes the Vivi Ring, a sculptural design with a ribbed texture and oval stone; the Suri Ring, a more classic silhouette detailed with moissanite gems in ruby or white; and the Whimsey Ring, a chunky gold band that resembles a pre-stacked assortment of rings set with square and round stones. Each piece is available in silver or gold finishes and designed to function independently or layered together. Prices range from $130 to $180 USD.
Material choice reinforces longevity and wearability. One ring is crafted in brass, while four are made from stainless steel, finished in 14k gold PVD or sterling silver plating. The emphasis remains on pieces that integrate into daily life rather than seasonal rotation. “We’ve always said we want Heaven Mayhem to become the go-to destination for accessories and jewelry,” Mance notes. “Rings are one of the most sought-after categories. For so many people, rings are part of their daily ritual and personal style, and they also create a strong sense of community through stacking and styling. We wanted to be able to offer that within the Heaven world.”
For Mance, the collection centers on ritual. She defines everyday luxury in personal terms. “At this phase in my life, everyday luxury is really about taking time for yourself, those quiet moments in the morning when you’re making a matcha, going for a walk, and just having a sense of peace,” she says. That mindset shaped the collection from the outset. “We wanted the rings to become the piece you wear during those everyday luxury moments. Rings feel like an extension of yourself, and because we use our hands constantly throughout the day, you’re always catching little glimpses of them. That small sparkle feels like a reminder of luxury, and it genuinely makes you happy.”
The focus on pinkie and ring finger sizing also reflects a deliberate aesthetic shift. “A lot of people were asking for signet rings, and the ring finger is where most people naturally stack their rings,” Mance explains. “Traditional signets aren’t really part of our signature style, so we wanted to create our own rendition of one that still feels like ‘Heaven.’” The result is a reinterpretation of classic forms through softer curves, sculptural texture, and layered dimension.
Beyond product, Mance emphasizes narrative as the foundation of growth. “For us, it’s always in the storytelling. Through our marketing, we make sure we’re explaining the how and the why behind everything we do, so it never feels like a cash grab or a launch just for the sake of launching.” The campaign visuals reinforce this approach, centering on quiet, habitual moments rather than overt glamour. “This collection is truly about ritual, rings as a part of your everyday life, an extension of you,” she says. “It’s really guided by those small, everyday moments.”
With its debut ring collection, Heaven Mayhem expands its accessories universe while maintaining its focus on intimacy, habit, and personal expression. The brand continues to build its world through pieces designed to become part of a daily uniform, subtle, considered, and made to be worn over time.
