SKIMS enters a new phase of comfort with the Everyday Cotton campaign starring Kylie Jenner. This premium line of bras and underwear features photography by Mert Alas to introduce the latest foundations. The visual presentation focuses on key items such as the Triangle Bralette and the Thong in the Cocoa Heather shade.
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Kylie Jenner noted her enjoyment in participating in the Everyday Cotton launch. She describes cotton as an essential fabric for daily use and states that the collection successfully delivers soft, stretchy, and comfortable items. She emphasizes that the fit meets the high expectations established by the SKIMS brand.
Since its beginning, SKIMS has established new standards for style and fit through an extensive range of foundations. The brand creates core collections like Fits Everybody and Seamless Sculpt to provide confidence for every body. Everyday Cotton represents the next step in the evolution of these core offerings. This line becomes a permanent staple in the brand catalog after years of development. The collection reflects a focus on creating essentials that function well for all body types.
Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer, explains that everyday foundations deserve the same consideration as the rest of a wardrobe. She suggests that people require better basics rather than a higher volume of items. With the Everyday Cotton range, the brand took popular silhouettes and recreated them using the softest premium cotton. These pieces offer breathable, stretchy styles that provide comfort throughout the entire day without digging into the skin.
The collection includes 10 distinct styles that translate favorite SKIMS shapes into a premium cotton format. This range serves as the most refined cotton selection from the brand to date. By combining the natural softness of classic cotton with a signature fit, the line ensures a reliable feel for the wearer.
The Everyday Cotton assortment becomes available on February 17, 2026, at 9 AM PST through the SKIMS website and physical retail locations. The brand offers these styles in a broad size range from XXS to 4X. Additionally, the bras come in 38 different sizes to ensure a precise fit for diverse body shapes. The color palette includes classic neutrals such as Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx.
