The global leader in snowboarding, Burton, teams up with Snoop Dogg and Looney Tunes to launch a limited-edition Camber Snowboard. This release coincides with the 54-year-old rap icon’s appearance at the 2026 Winter Olympics in Milano Cortina. Serving as the first-ever honorary coach for Team USA, Snoop Dogg motivates athletes with his signature humor and flamboyant style. His role follows his time as a torch-bearer at the 2024 Paris Games and continues his transition into a prominent figure on the world sports stage.
SPORTSWEAR
The “D-O-Double-G” has already become a fixture at Olympic venues, cheering on the American mixed doubles curling team and requesting selfies with international athletes like Bruce Mouat. His involvement extended to the slopes this week, where he joined Olympic gold medalist Picabo Street for an impromptu skiing lesson. Despite the challenge of walking in ski boots, Snoop Dogg participated in the training, which concluded with a gift exchange of a custom “Snoop” gold medal and a gold chain.
View this post on Instagram
The new hardware belongs to the “From Burton to the World” collection, currently used by professional athletes in Halfpipe, Slopestyle, and Big Air competitions in Italy. The graphic combines classic cartoon energy with West Coast cool to reflect the motto of late founder Jake Burton Carpenter: “Have as much fun as possible.” Snoop Dogg recently hit the mountain with Burton rider Zeb Powell and characters Bugs and Lola while wearing a custom Burton Reserve kit he designed himself.
The Camber Snowboard features a true twin shape and flex, offering a symmetrical ride for those who spin and stomp landings in regular or switch stances. Built for park performance, the board utilizes a Camber Bend for powerful turns and poppy precision. Technical features include Pro-Tip for reduced swing weight and Infinite Ride to ensure the board maintains its flex and pop over time.
Available in sizes 144 and 155, the board uses The Channel mount system for compatibility with all major bindings and exact stance adjustment. This collector-worthy tribute includes a lifetime warranty and represents a unique meeting of rap royalty and animated legends. While navigating the festive streets of Cortina in custom red, white, and blue Team USA gear, Snoop Dogg continues to support athletes with genuine enthusiasm.
The BURTON x LOONEY TUNES x SNOOP DOGG Camber Snowboard arrives in limited quantities. The board launches on Burton website on February 13th. This collaboration offers riders a piece of the high-energy atmosphere defining the 2026 Winter Games.
