Burberry heads out of the city for Escape to the Countryside, a campaign led by Moses Martin in his first fashion campaign. He appears alongside Edie Campbell, Nora Attal, and Sang Woo Kim as a group of friends setting off on a summer road trip. The campaign places the Burberry Fall 2026 collection in motion, following clothes and accessories made for everyday escapes, open roads, and changing weather.
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Chief Creative Officer Daniel Lee frames the road trip as a distinctly British idea. He describes the act of getting into a car, leaving for the countryside, and allowing the day to unfold. For Lee, that sense of exploration has long shaped Burberry. Music also plays an important role in the story, turning a long drive into part of the memories made along the way.
The campaign follows the friends through a summer day as they leave city views behind. Open car windows frame winding roads and rolling hills. The group pauses in villages and fields, turning small stops into part of the experience. Their route ends at Deene Park, a classic English manor estate in Northamptonshire.
Escape to the Countryside draws from Burberry’s roots in the outdoors and its history of adventure. The campaign also nods to images from the brand archive, using the road trip as a familiar summer ritual. Moses Martin brings another layer to the project through his band, People I’ve Met, whose song For Hire provides the soundtrack.
The Burberry Fall 2026 collection presents a new expression of Britishness through the house’s familiar codes. The pieces move from town to country without losing their purpose. House Check accessories in archive beige carry that idea through practical shapes, including the zip tote and bucket bag. The Primrose and Pocket styles also appear in coated canvas, adding more options for daily use.
Summer pieces bring a lighter note to the collection. Burberry cotton piqué polo shirts and check bikinis enter the campaign as warm weather essentials. They sit naturally within the road trip setting, where clothes need to feel relaxed, functional, and ready for movement through different places.
Outerwear remains central to the collection, with pieces made for rain, shine, and the unpredictability of a British day outside the city. The men’s mid length Leadenham trench uses water resistant cotton gabardine, connecting the campaign to one of Burberry’s most recognizable materials. For women, the Tillydrine offers a lighter coat shape with a ruched flared hem and antique finish hardware. Through Escape to the Countryside, Burberry places its Fall 2026 collection inside a story of travel, friendship, and open air.
