adidas introduces its new Clubs Pet Collection, extending club football merchandise to pets through a lineup of jerseys and accessories inspired by seven major teams. The release includes designs connected to Arsenal FC, Club América, SL Benfica, FC Bayern Munich, Liverpool FC, Manchester United and Real Madrid CF.
PETS
The collection marks the first time adidas has worked with this group of clubs on a dedicated pet range. It gives supporters a new way to include their animals in club culture through products designed around recognizable team colors and visual references.
Pet jerseys form the main part of the release. adidas offers them in multiple sizes, with each version drawing from the identity of its corresponding club. The designs translate football references into a format created specifically for pets, allowing owners to coordinate their club allegiance with their four-legged companions.
The range also includes pet carriers and pet collars, expanding the collection beyond apparel. adidas designed the collection for use at home, while traveling and around matchday routines. The concept treats pets as part of the wider football household, extending supporter culture beyond traditional fan merchandise.
The project arrives as part of adidas Football’s “Team adidas” club football moment. The wider initiative accompanies the return of domestic football and focuses on the communities and traditions connected to the club game. By placing the pet collection within that context, adidas links the release to the rituals that surround football fandom.
The new line also reflects the growing role of lifestyle products within football merchandise. Jerseys remain central to supporter culture, yet the collection expands the category through collars and carriers designed for daily use. The adidas Clubs Pet Collection is available in selected adidas stores, selected retail locations and online through adidas.
