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Celine Gives an ’80s Reebok Icon a New Look

A 1982 aerobics classic receives a fashion update through lambskin materials, split logo details and eight new colorways.

September 8, 2026
in Ad Campaigns, Celine, Reebok, Sneakers
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Celine x Reebok Freestyle Lo
Courtesy of Celine

Celine and Reebok have joined forces on a new version of the Freestyle Lo, revisiting the 1982 silhouette through Celine’s perspective. The partnership connects Paris street style with American athletic culture, using a shoe closely tied to Reebok’s history in women’s sport as the foundation for the project.

SNEAKERS

Reebok introduced the Freestyle in 1982 as its first shoe designed specifically for women. The brand developed it for aerobics, adapting the construction for a women’s fit and helping establish a category that became closely associated with the fitness culture of the decade. The low-cut Freestyle Lo later extended that identity beyond the studio and into everyday dressing.

Courtesy of Celine

For the 2026 partnership, Celine returns to that original low-profile shape and pares the design down through materials, branding and finish. The Freestyle Lo by Celine/Reebok uses a 100 percent lambskin upper with a polyester lining, polyester insole and rubber outsole. Perforations appear across the toe, preserving one of the practical details of the original construction while giving the surface a clear visual rhythm.

Branding distinguishes the left and right shoes. A jacquard label carries Celine Paris logos on the left foot and Reebok on the right. The right heel features an embossed Triomphe, while the left heel carries an embossed Reebok logo. The soles continue that split treatment: the right combines debossed Celine and Reebok logos, and the left pairs Reebok with the Triomphe.

Celine x Reebok Freestyle Lo
Courtesy of Celine
Courtesy of Celine

Celine and Reebok also add a removable leather label to the left shoe, finished with embossed Triomphe and Reebok logos. The details keep both identities visible without changing the basic Freestyle Lo profile.

The partnership centers on the idea of two histories meeting through a single shoe. Celine brings a Paris fashion perspective to a design rooted in American movement and women’s fitness culture. Reebok contributes a silhouette that first arrived over four decades ago and remains closely associated with the brand’s early expansion into women-specific footwear.

The project arrives in eight colors, giving one silhouette several different treatments while keeping the same construction and overall form. The Celine/Reebok Freestyle Lo launches in selected Celine stores and online from Thursday, September 10, 2026. The partnership returns to a Reebok design first introduced in 1982 and reframes it through Celine’s current approach, placing a women’s aerobics shoe from the early 1980s into a new fashion context for 2026.

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Tags: ad campaignscelinereeboksneaker releasessneakers
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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