Isabel Marant introduces its Winter 2026 campaign with Mathilda Gvarliani, photographed by Drew Vickers in a light-filled Paris loft. Emmanuelle Alt styles the campaign, while Shayne Laverdière directs the accompanying video. The setting gives Gvarliani an intimate environment shaped around the idea of the Isabel Marant woman at home, relaxed and comfortable in the clothes.
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The campaign focuses on the archetypal Parisienne and the instinctive attitude that defines the season. Gvarliani wears pieces that emphasize proportion, texture and an informal approach to dressing. Sleek denim forms a central part of the selection, joined by boxy leather jackets and handcrafted details that give the silhouettes a tactile character.
Denim establishes much of the campaign’s visual language. The jeans appear with clean lines and relaxed proportions, creating a direct base for heavier outerwear. The styling keeps the combinations controlled, allowing the difference in weight between denim and leather to shape each look. Boxy jackets add volume through the upper body, while straighter denim keeps the silhouettes defined.
Leather brings a richer surface to the campaign. A deep red leather coat with a shearling collar introduces a stronger color accent, paired with matching leather trousers. The combination extends the collection’s interest in substantial outerwear and masculine volume while maintaining the feminine attitude described by the house. Pointed pumps sharpen the proportions and give the look a refined finish.
Gvarliani also appears in denim-focused outfits that place attention on cut and styling. Jackets, jeans and compact accessories build outfits around familiar wardrobe pieces without excessive decoration. The Paris loft gives the campaign a private quality, placing the clothes inside an environment that feels personal to its central character. Isabel Marant describes the space as somewhere she feels at home and can simply be herself.
Emmanuelle Alt’s styling supports that direction through direct combinations and clearly defined proportions. The clothes rely on material, shape and color to create variation from image to image. Denim introduces faded blue tones, while leather brings deeper red into the selection. Accessories remain integrated into the outfits, supporting the main silhouettes and maintaining the campaign’s controlled visual language.
Drew Vickers photographs Gvarliani within the loft’s abundant natural light, keeping attention on the model and the clothes. The images frame her in an intimate interior and develop the house’s description of a woman guided by instinct and individuality. Laverdière extends the same concept through video, carrying the character of the campaign into a second format.
