Tommy Jeans introduces its Fall 2026 campaign starring global brand ambassador and K-pop star Jang Wonyoung. The campaign places denim at the center of her wardrobe and pairs it with signature prep pieces, giving familiar Tommy Hilfiger codes a fresh interpretation shaped by Wonyoung’s personal style.
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Throughout the campaign, Wonyoung approaches the collection through layering and unexpected combinations. Denim provides the foundation, while tartans, oversized logos, outerwear and graphic pieces introduce references to the brand’s American identity. Her styling brings together recognizable Tommy Jeans elements through a youthful and confident perspective.
Wonyoung describes Americana as an important part of the Tommy Jeans identity while emphasizing the freedom to interpret those codes individually. She points to prep tartans, oversized logos and denim-on-denim styling as elements she enjoys combining in less expected ways. Her approach centers on adding her own energy to recognizable pieces and creating looks that feel personal.
The Fall 2026 collection takes its cues from New York style and updates American wardrobe staples through new proportions, richer fabrics and details informed by the Tommy Hilfiger archive. The season focuses on familiar prep silhouettes while adjusting their scale, texture and styling for a contemporary wardrobe.
One campaign look places a pleated tartan skirt with a logo sweater, creating a direct connection to collegiate dressing. Wonyoung layers a glossy puffer jacket over the combination, adding volume and a more casual outerwear element. A fur-trimmed micro duffle completes the look, bringing another texture into the mix.
Another outfit shifts toward corduroy and graphic branding. Wonyoung wears a cord mini-skirt with a graphic flag jacket and matching T-shirt. The combination brings one of Tommy Hilfiger’s recognizable visual codes into a coordinated look while keeping the proportions short and direct.
Tommy Jeans uses the material as a link between its established identity and Wonyoung’s individual styling. The collection places denim alongside prep tartans, logo pieces, puffers and corduroy, allowing different parts of the brand’s vocabulary to appear within the same seasonal wardrobe.
The Tommy Jeans Fall 2026 collection is available online, at Tommy Jeans stores worldwide and through selected wholesale partners throughout the season. The campaign positions Wonyoung within a wardrobe built around denim and American prep references, using her own styling perspective to shape the season’s familiar codes.
