adidas Originals releases the third chapter of the Original is never finished film featuring the provocative new cast – supermodel Kendall Jenner, musicians Playboi Carti, 21 Savage and Young Thug and NBA star James Harden. Redefining the meaning of originality for the streetwear culture, the new film explores the idea of recreation.
Inspired by the timeless symbol of beauty, Botticelli’s iconic Birth of Venus, Kendall Jenner, wearing the iconic Superstar silhouette, raise provocative questions to a new generation redefining the notion of birth and re-birth.
Read the interview after the jump:
As the female voice/face in this campaign, what does Original mean to you?
I’ve always felt like I was different so for me “original” is about putting your own spin on something or doing things in a way unique to you. It means being fearless but not forgetting to be yourself.
The video features Frank Sinatra’s song My Way. Describe in your own words how you are doing what you do “Your Way”?
I try not to get caught up in all the noise. I’m just living my life and having fun. I’m lucky to be doing what I love to do and fortunate to be doing it the way that I want.
Original is never finished. What does this statement mean to you? How does this apply to your work?
With fashion everything is always changing, the designs, the ideas, the images and the shows – you never really know how a runway show or a photoshoot will turn out so I’ve learned to look at things as not being finished but more like “where will this lead me to next?”.
If you could recreate someone’s work from the past what would it be?
There are a lot of people from the past that have inspired me to be where I am today, it’s hard to pick just one. I want to be able to create my own identity and work that defines, creatively, who I am.
Images and interview courtesy of adidas
