Fashion brand LAZOSCHMIDL presented their Fall Winter 2022.23 Menswear Collection with a video presentation during the recently finished Paris Fashion Week. “It’s Over” collection features Japanese writing in bright pop colours, retro techno cowboy looks, butterfly motifs. Accessories introduce, for the first time, patent leather tote bags and hand-knitted hanky scarves.
FALL WINTER 2022.23 MENSWEAR COLLECTIONS
Based on a song created within a lucid dream, the collection is the chorus for a preapocalyptic hymn of positivity. It’s over. Maybe yes. Maybe not. In this dream, a girl band is singing this song. The dreamer is watching their performance on a video screen in a bar. The song is so enticing that he wakes up, grabs his phone and records a voice message. It’s a break-up love song. It indicates disparity while longing for the feeling of belonging together. The dream of continuing. Being able to continue. Being together. When I look in your eyes and I look at your sins. When you follow your heart and I follow my dreams. Then baby, it’s over. It’s over. – from Lazoschmidl
Film: Julius Hayes
Artistic director: Andreas Schmidl
Casting director: Josef Lazo
Styling; Emma Thorstrand
Hair: Jesper Hallin
Make-up: Jasmine Lundmark
Music: Carl Hjelm
Photo assistance: Julia Malmqvist
Styling assistance: Lena Scheins
Models: Nisch Management
Special Thanks
Serge Carreira, Gustav Skarbring, Mathias Faltmarsch, Sandra Marquina, Nora Svenson
