“Tremblez bourgeois!” is a striking message emblazoned in bold red spray paint on a pristine Parisian wall. This vivid graffiti embodies the city’s unique energy, characterized by its embrace of multiculturalism and dynamic contrasts, set against a backdrop of classic bourgeois sensibilities.
Under the creative vision of Tuomas Merikoski, Philippe Model Paris begins a new chapter, drawing inspiration from this electric Parisian energy. Merikoski, originally from Finland but long since integrated into Paris’s global creative community, infuses the brand with the same lively spirit that pulses through the city’s streets. Paris, as a central theme and inspiration for Philippe Model, is reimagined as an inclusive, open-hearted metropolis. Here, artists, breakdancers, skaters, and stylish passersby makeup the city’s heartbeat, expressing their individuality through their distinct fashion choices and contributing to the city’s rich tapestry of styles and personalities.
The brand’s new identity is a postmodern interpretation of classicism, marked by the introduction of bold Big MODEL sneakers and a unification of men’s and women’s fashion through tailored pieces, shirting, and knitwear. This approach is focused on exaggerated forms, textures, and finishes, with a preference for imperfection and “dirt treatments” that add a zest of life. Despite using precious materials, the treatment is far from precious, reflecting an urban, undiluted expression that’s both direct and playful. The collection encourages individual expression, offering a platform for people to articulate their unique personalities and speak their own language.
