Balenciaga has unveiled an exciting new campaign showcasing the much-anticipated return of the iconic Balenciaga Le City Bag. First introduced in 2000, the Le City Bag has been a hallmark of the brand’s innovative design and enduring appeal. The campaign is captured through the lens of the renowned photography and directing duo, Inez & Vinoodh, who bring their unique artistic vision to this project.
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The 2024 iteration of the Le City Bag is crafted from the luxurious Arena leather and incorporates various elements from Balenciaga’s rich archive. This reinvention of a classic is marked by its attention to vintage details, including original-sized studs, laced zipper pulls, and lacquered leather handles and straps. The result is a new classic that pays homage to Balenciaga’s storied history while remaining firmly grounded in contemporary fashion.
The campaign features newly announced brand ambassador Kim Kardashian, who poses amidst the backdrop of her own personal closet. Joining her are actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, renowned costume designer and stylist Patricia Field, and style influencer Devon Lee Carlson. Each personality is showcased in museum-like closet spaces, designed to exhibit an archive of their coveted personal objects, adding a deeply personal touch to the campaign.
In addition to the Le City Bag, the campaign also spotlights other signature Balenciaga bags, such as Le Cagole and the Hourglass. These pieces, together with the Le City Bag, underscore Balenciaga’s commitment to blending iconic designs with modern sensibilities, creating a collection that is both timeless and of the moment.
Balenciaga’s Closet Campaign is a celebration of personal style and the enduring legacy of a brand that continues to shape the world of high fashion.
